Senior Associate Lifecycle Marketing - Healthline

About the position

RVO Health is looking for a Sr. Associate of Lifecycle Marketing to help drive our mission of health and wellbeing for everyone. In this role, you’ll lead the strategy and execution of personalized, omnichannel lifecycle journeys (email, SMS, push) and onsite experiences across Healthline Media properties—focused on deepening known user engagement and reducing churn. As a data-driven marketer, you’ll become an expert on our known users, leveraging insights to understand their needs and behaviors. This role is critical to increasing the lifetime value (LTV) of our known user.

Responsibilities

• Own the strategy and execution of personalized, multi-step customer journeys that drive user engagement and retention.
• Partner cross-functionally with Product, Data Science, and Analytics to develop models that test and scale high-impact personalization strategies using first-party data and AI tools.
• Co-lead onsite personalization strategy to increase repeat sessions and known user engagement.
• Develop frameworks to evaluate and grow retention and LTV by segment.
• Create and refine segmentation strategies for known users.
• Lead initiatives to expand first-party data collection across onsite and lifecycle touch points.
• Develop lifecycle KPIs and regularly report on performance, insights, and recommendations to senior leadership.
• Optimize campaign performance through A/B testing, multivariate testing, and iterative learning.

Requirements

• 3+ years in lifecycle marketing, marketing analysis, digital analysis, business operations, or a similar role.
• BS/BA degree in Marketing, Business, Analytics, Information Technology, or relevant experience.
• Hands-on experience with Iterable, Sailthru, Braze or similar CRM tools.
• Understanding of hypothesis driven A/B, MVT and holdout testing with the ability to analyze test result data to unlock learnings and insights to inform future testing.
• SQL proficient with demonstrated ability to pull your own data, understand full funnel datasets and technical platforms without oversight.
• Robust experience working with both user and site level and proven success marrying both data sets to execute well-designed and targeted campaigns.
• Demonstrated experience working with data visualization tools to build relevant reports and dashboards that clearly articulate business insights (Excel, Tableau, Looker etc.).
• Strong communicator with a proven track record of driving influence across cross-functional teams.

Nice-to-haves

• Experience working within D2C digital products and apps is preferred but not required.
• Experience working with Product and Data Science team is preferred but not required.
• Passion for customer experience, data-driven marketing, and continuous experimentation.

Benefits

• Starting Salary: $77,000.00 - $96,000.00
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips.
• Health Insurance Coverage (medical, dental, and vision).
• Life Insurance.
• Short and Long-Term Disability Insurance.
• Flexible Spending Accounts.
• Paid Time Off.
• Holiday Pay.
• 401(k) with match.
• Employee Assistance Program.
• Paid Parental Bonding Benefit Program.
• Pharmacy Benefits.
• Income Protection Plans.
• Pet Services Plans.
• Mental Health Support.
• Wellness Coaching.
• HSA- Health Savings Account.
• Commuter Benefits.
• Gym & Fitness Center Discount Program.