Senior Director, Marketing Science

About the position

The Senior Director of Marketing Science is responsible for Annalect's Marketing Science team. You will lead the insights and analytics practice for your designated client team. You will work closely with our agency partners to shape the strategic direction through data driven insights, audience/advanced analytics and performance driven measurement.

Responsibilities

• Partner with agency account leadership to provide input into and ensure continual use of approved methodologies, frameworks, and capabilities
• Provide global data and analytic leadership and drive consistency across all of the marketing sciences resources
• Guide and approve creation of output templates for behavioral audience insights, audience segmentation, and predictive modeling
• Align methodology for budget allocation and scenario planning
• Provide guidance on core measurement components, optimization and testing templates
• Review key optimization recommendations across markets/regions on the ongoing basis
• Facilitate ongoing communication between marketing science resources across markets and regions (knowledge sharing, consistency, innovation)

Requirements

• 15+ years of overall relevant experience
• 5+ years of senior level experience at an integrated agency, marketing analytics or a consulting firm preferred
• 5+ years of people management experience
• Experience and deep knowledge of audience clustering/segmentation/profiling, audience predictive modeling, marketing mix modeling/econometric analysis, budget allocation/scenario planning, and market research techniques (e.g. custom survey research, advertising testing)
• Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc), marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics tools (e.g. Google Analytics, Adobe Analytics), data sources (web click-stream, TV STB, 3P compilers online and offline, location providers, purchase co-ops/loyalty cards/credit and debit cards)
• Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business/marketing related fields
• Advanced degree (MBA/MS) is preferred

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits