Senior Director, Marketing Strategy

$85,500 - $201,260/Yr

Universal Music Group - New York, NY

Full-time - Senior

New York, NY

Professional, Scientific, and Technical Services

About the position

Universal Music Group is hiring a Senior Director, Marketing Strategy with a focus on Hip Hop/R&B. This individual will serve as a team member across a diverse roster of artists. You will oversee and be responsible for day-to-day marketing campaigns and strategies. This position will support and collaborate with the marketing strategy team in the timely creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives and financial guidelines.

Responsibilities

• Oversee and manage all project dates, deadlines, and tasks related to the assigned Hip Hop/R&B artist roster.
• Build and execute marketing plans for individual artists. Should meet all deadlines and fully execute plan in all respective areas.
• Function as liaison with Creative Department to ensure all marketing deadlines are met, including initiation and creation of all release materials, and marketing assets as needed.
• Work closely with artists and their management teams to ensure their visions and goals are executed.
• Mentor and foster a collaborative and innovative work environment amongst support/junior team members.
• Help facilitate and optimize the timely delivery of items to Commercial Partnership teams to meet sales, marketing and production deadlines.
• Coordinate album and single specific promotions with National Promotions team, ensuring all assets are delivered on-time and that promotions reflect album specific objectives.
• Ensure on-time delivery of all marketing assets for releases or campaigns by coordinating deadlines, digital content and other marketing materials for all projects.
• Create and keep current one-sheets and timelines.
• Other duties and responsibilities as assigned.

Requirements

• Minimum 10 years of experience in music marketing, ideally working at a record label or music distribution company.
• Deep and specific understanding of the music marketplace including but not limited to typical marketing strategies, creation of fandoms, packaging strategies, distribution deal mechanics and customary communication practices.
• Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs.
• Specific emphasis in short form content across all platforms, its creation and how to build deeper connections with fans.
• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.
• Not afraid of a challenge or working with big personalities and large teams.
• Must be flexible and adaptable; no task is too small.
• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.
• Knowledge of standard office programs including Microsoft Word, Excel, PowerPoint and Outlook or the equivalent Mac office programs.
• Experience working in the Adobe Creative Suite (Photoshop and Premiere or Final Cut) in addition to mobile editing software for videos, GIFs, and static visuals.
• Experience with digital marketing analytics tools and streaming / music consumption tools.
• Strong leadership skills.

Benefits

• Comprehensive medical, dental, vision, and FSA options.
• 100% coverage for out-patient mental health services.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• A lifetime fertility support allowance of $30,000 to plan participants.
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3-weeks PTO for non-exempt employees.
• 2-weeks paid Winter Break.
• 10 Company Holidays (including Juneteenth and Wellbeing Day).
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.