About the position
Gustavus Adolphus College seeks a talented and seasoned Senior Director of Marketing to join our team full time. The successful candidate will demonstrate exceptional leadership and an understanding of how marketing plays a vital role in the effectiveness of our school's overall goals. This position will oversee direct reports for both marketing and creative initiatives. It will help us build a unified brand while driving impact and establishing collective uplift for our entire Gustavus community. This position is key to furthering the College's marketing and communication objectives, including student enrollment, engaging Alumni and donors, and amplifying the energy across campus. Employment Status: Full-time (1.0 FTE), Exempt (Salaried), and Benefits-Eligible. Salary Range: $80,000-95,000.
Responsibilities
- Contribute to a growing, high-performing team while demonstrating collaboration, leadership and a culture of shared accountability.
- Oversee direct reports on a growing team.
- Work closely with the Chief Marketing Officer to build and safeguard our overall strategy for effectively marketing Gustavus Adolphus College.
- Create impactful marketing campaigns that drive strong ROIs and CTAs.
- Manage our agency partnerships.
- Manage campaigns - owned and paid.
- Drive impact through tracked and managed KPIs.
- Lead coordinated multi-channel marketing efforts to key audiences.
- Build strong relationships with partners across the institution, prioritizing partnerships and elevating collective work.
- Work closely with key contractors, and manage ongoing progress of contracted work.
- Collaborate with the full marketing and communication team to ensure work is aligned and streamlined across all platforms.
- Contribute to the Marketing & Communications team's strategic goals, planning and outcomes.
- Ensure all deliverables are achieved, documented and measured.
- Other duties as assigned.
