About the position
Join our team at Alegeus, where you’ll experience unmatched opportunity and a culture that cares deeply about succeeding together. As a Senior Director, Product Marketing, you’ll be instrumental in creating world-changing products and driving innovation. You will play a pivotal role in shaping our product portfolio and executing on our strategic roadmap. If you are passionate about developing impactful solutions and ready to make a difference, join our innovative Product team!
Responsibilities
- Lead the go-to-market success of Alegeus’ product portfolio, including its advanced Consumer Directed Health (CDH) platform and AI-powered capabilities.
- Drive awareness, adoption, and revenue through compelling value propositions and differentiated narratives tailored to complex buyer ecosystems.
- Act as the strategic link between Product, Sales, Account Management, and Partner Success teams to ensure innovations resonate with diverse personas—from technical developers to executive decision-makers.
- Develop and execute comprehensive GTM strategies for new and existing offerings, including APIs, AI, and agentic capabilities.
- Drive product launch readiness, establish scalable playbooks, and align cross-functional teams on priorities and timelines.
- Craft buyer-centric narratives and content (e.g., ROI analyses, case studies, solution briefs) that demonstrate business impact.
- Partner with Sales to deliver enablement tools and training that improve conversion and objection handling.
- Deeply understand and segment buyer and user personas, tailoring messaging and content to their unique needs, behaviors, and pain points across the CDH ecosystem.
- Monitor competitors, industry trends, and emerging AI capabilities to inform positioning and differentiation.
- Elevate Alegeus’ market presence through analyst relations, thought leadership content, and speaking engagements.
- Lead and develop a high-performing product marketing team.
- Build a scalable operating model, foster a culture of strategic thinking and executional excellence, and mentor peers across the broader marketing organization.
Requirements
- Skilled in economic value modeling, ROI frameworks, and crafting case studies that build decision confidence.
- Exceptional storyteller with the ability to translate complex product features into compelling, value-driven narratives.
- Strong collaborator with a track record of influencing across matrixed organizations without direct authority.
- Over 10 years of B2B SaaS product marketing experience, ideally within healthcare, fintech, or platform/API-driven businesses; Consumer Directed Healthcare experience is a plus.
- Proven success marketing technical and AI-based solutions to diverse buyer personas, including developers, operations leaders, and executives.
- Background in companies selling to health plans, TPAs, financial institutions, or adjacent industries is highly preferred.
Benefits
- A flexible work environment
- Competitive salaries, paid vacation, and holidays
- Robust professional development programs
- Comprehensive health, wellness, and financial packages
