Senior Field Marketing and Demand Generation Manager

About the position

Ping Identity is seeking a proactive, forward-thinking Senior Field Marketing & Demand Generation Manager to support our U.S. Public Sector business—including Federal, State & Local, and Education markets. This remote role is pivotal in shaping and executing marketing strategies and programs that directly impact pipeline creation and revenue growth. The ideal candidate will bring a deep understanding of the public sector ecosystem, current trends, and buying dynamics. You’re experienced in field and channel marketing across digital, ABM, and event-based campaigns—and you know how to translate market realities into compelling programs that resonate with government audiences.

Responsibilities

• Own the marketing-sourced pipeline number for the Americas Public Sector business
• Partner with sales on total pipeline targets
• Lead weekly pipeline reviews and represent marketing strategy and forecasts in all sales and business review calls
• Collaborate closely with Public Sector sales and channel leaders to define joint objectives and prioritize initiatives that drive pipeline growth
• Develop and execute the Public Sector field marketing strategy—covering both direct and indirect campaigns with priority partners
• Align efforts with broader sales and marketing objectives
• Build and execute high-impact campaigns, including ABM initiatives, digital programs, executive briefings, webinars, in-person and virtual events, and industry tradeshows
• Own the annual field marketing budget, ensuring efficient resource allocation and forecast attainment
• Partner across teams (events, digital, product marketing, SDRs, ops, etc.) to ensure strong campaign execution, lead follow-up, and pipeline conversion
• Use data and insights to continuously improve campaign performance and ROI
• Track, measure, and report on KPIs related to engagement, pipeline impact, and conversion

Requirements

• Bachelor’s degree required; MBA a plus
• 7+ years in demand generation, with at least 3 years focused on the Public Sector
• Background in security, IT, or enterprise software preferred
• Deep familiarity with public sector ecosystem, trends, procurement models, and partner landscape
• Proven experience with field, channel, and partner marketing programs (to-, through-, and with-partner)
• Hands-on expertise with Salesforce, Marketo, and platforms like 6sense or similar for intent and analytics
• Strong analytical mindset—comfortable using data to inform decisions and optimize performance
• Highly organized with excellent project management skills in a fast-paced environment
• Strong communicator with a bias for action and a drive for excellence
• Collaborative and responsive—able to work seamlessly with sales, execs, and cross-functional partners
• Able to travel up to 10%

Benefits

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)