Senior Financial Analyst, Marketing

About the position

Sprout Social is looking to hire a Senior Financial Analyst, Marketing on the FP&A team to support the Marketing organization. This high-impact individual contributor role will serve as a key bridge between Finance and Marketing leadership—enabling data-backed decision-making, optimizing spend and resourcing, and driving accountability around performance metrics. You’ll serve as a strategic partner to our Chief Marketing Officer and Marketing leadership team, playing a critical role in aligning financial decisions with our marketing strategy and long-term growth objectives.

Responsibilities

• Act as a strategic finance partner to the Marketing team, helping align budgets, resources, and investments with business goals.
• Lead marketing-related planning processes, including annual budgeting, monthly re-forecasting, and spend tracking.
• Monitor and analyze spend efficiency across channels and initiatives, identifying areas for improvement and cost optimization.
• Develop and maintain financial models, dashboards, and forecasts to evaluate campaign ROI, CAC, CLTV, CPL, and more.
• Present actionable insights and performance summaries to senior leadership, influencing strategic decisions with clear financial rationale.
• Collaborate cross-functionally with Marketing Senior Leadership, Procurement, our Chief of Staff, Ops, Analytics, and Accounting teams to ensure financial accuracy and measurement consistency.
• Build processes and frameworks that enhance marketing controllership, visibility, and operational agility.

Requirements

• 4+ years of experience in Financial Planning & Analysis (FP&A), preferably with a focus on Marketing, Sales, or Revenue Operations.
• Strong background in financial modeling, forecasting, and performance analysis.
• Deep understanding of key marketing metrics (e.g., CAC, ROI, CPL, CLTV) and ability to contextualize them within the broader business.
• Proficiency with Excel, Tableau, and other financial systems (e.g., Anaplan, Adaptive Insights, Vena).

Nice-to-haves

• Experience with SQL or data visualization tools (e.g. Lookr or Hex), marketing analytics platforms (e.g. Marketo Measure, GA4, Adobe Analytics), Salesforce, or financial planning tools (e.g. Vena).
• Familiarity with digital campaign performance metrics and marketing attribution models.
• Prior exposure to executive-level reporting and strategic finance partnership.

Benefits

• Insurance and benefit options that are built for both individuals and families.
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program.
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best.
• Wellness initiatives to ensure both health and mental well-being of our team.
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity, and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members.
• Beautiful, convenient, and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting.