Senior LinkedIn Strategist - Remote US

Directive Consulting - Phoenix, AZ

Full-time - Mid Level

Remote - Phoenix, AZ

Professional, Scientific, and Technical Services

About the position

The Senior LinkedIn Strategist will play a pivotal role in a new consultancy focused on social media advertising, specifically leveraging LinkedIn for B2B clients. This position involves creating and executing high-performing LinkedIn strategies, managing client relationships, and driving results through innovative advertising campaigns. The role is integral to the LinkedIn media team and offers the opportunity to contribute to a fast-growing specialty agency within Directive.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors or operational partners to ensure alignment on tasks and work quality
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing
• Understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Ensure personal productivity and utilization
• Work directly with Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells, and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting and targeting

Requirements

• 4+ years experience working at a performance/digital marketing agency (bonus for B2B)
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform
• Proficiency in advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
• Ability to delegate to junior team members
• Strong understanding of Paid principles, including keyword research and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics and Excel
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Ability to organize, prioritize and manage multiple projects simultaneously

Nice-to-haves

• Experience with programmatic advertising
• Familiarity with CRM systems
• Knowledge of digital marketing trends and best practices

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support through Spring Health and Headspace
• Physical therapy and fertility support
• Unlimited PTO with a 2-week minimum
• Paid Company Holidays and Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure