About the position
The Senior Manager of Digital Marketing is a strategic leader responsible for driving Perry Homes' digital marketing efforts and optimizing a mobile-first, customer-centric online experience. This role oversees key areas such as website performance, digital acquisition, SEO, CRO, and account-based marketing (ABM), ensuring a high-quality, conversion-focused digital presence. The Senior Manager collaborates with cross-functional teams and external partners to align digital initiatives with business goals, using analytics, testing, and data-driven insights to continuously improve performance across all digital touchpoints. This individual will lead a high-performing team while managing key platforms, vendor relationships, and digital marketing budgets. They will drive operational excellence through best practices, proactive processes, and innovation, staying current on emerging technologies and trends. The ideal candidate brings deep expertise in performance marketing, customer experience, marketing analytics, and digital strategy, with a strong sense of information design and technical architecture. This is a high-impact role with the opportunity to lead digital experimentation, unlock growth opportunities, and directly influence Perry Homes' digital growth and business success.
Responsibilities
- Lead the strategy and performance of the company website, ensuring a mobile-first, high-conversion user experience with strong SEO and technical performance.
- Manage internal and external teams (e.g., developers, designers, SEO consultants) to implement updates, new features, and ongoing performance enhancements.
- Oversee A/B testing, conversion rate optimization (CRO), and landing page performance to drive measurable improvements across the digital journey.
- Collaborate with content, brand, product, demand generation, and lifecycle marketing teams to ensure alignment between website, campaign strategy, and customer experience.
- Partner with stakeholders across the organization to assess content, design, and development needs, and drive integrated digital solutions.
- Lead UX research efforts and use data-driven insights to recommend and prioritize enhancements and new functionality that improve the customer experience.
- Oversee SEO strategy and collaborate on SEM efforts, including tag management and campaign performance optimization.
- Analyze consumer behavior, user interactions, and platform performance to inform strategy and guide continuous improvement.
- Support and manage the content management system (CMS) and other digital platforms to ensure consistency, usability, and scalability.
- Manage vendor relationships and internal resources to support development and delivery of scalable, modern web services.
- Stay informed on emerging technologies, digital trends, and industry best practices to ensure innovation and competitiveness.
- Develop and manage the digital marketing budget, ensuring initiatives deliver measurable business outcomes.
- Lead and mentor the digital marketing team, defining performance objectives, allocating resources, and fostering professional growth.
- Establish and maintain best practices to ensure operational excellence, high-quality service delivery, and effective team collaboration.
- Model a customer-focused, innovative mindset that encourages initiative, accountability, and cross-functional teamwork.
- Other duties as assigned.
Requirements
- Deep expertise in performance marketing, customer experience, marketing analytics, and digital strategy.
- Strong sense of information design and technical architecture.
- Experience in managing digital marketing budgets and vendor relationships.
- Proven ability to lead and mentor a high-performing team.
Nice-to-haves
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with SEO and SEM strategies.
- Knowledge of content management systems (CMS).
- Understanding of UX research methodologies.
