Senior Manager, Growth Marketing
Modern Animal - Los Angeles, CA
posted 1 day ago
About the position
As our Senior Manager, Growth Marketing you'll drive the way we connect with pet owners to grow Modern Animal's active member base. Leveraging skills in performance marketing, experimentation, and conversion rate optimization, and referrals, you'll build scalable digital marketing campaigns from the ground up that reach, convert, and activate new members. The ideal candidate has a strong paid media background, analytical/organized mindset, with particular expertise in paid social and SEM as well as experience scaling referral programs. You have launched high-impact paid media campaigns that drove measurable results, and have proven experience working with Engineering and Design teams to address gaps in the overall conversion funnel. You deeply understand how to leverage performance channels to reach new audiences and build an enduring brand, and adopt a customer-obsessed approach to marketing messages. Most importantly, you're eager to roll up your sleeves to bring our mission to life as we grow.
Responsibilities
- Own the end-to-end development and execution of paid social and SEM campaigns to acquire customers for new and existing clinics against performance targets
- Develop a robust referral strategy (both online and offline) and work cross-functionally to launch
- Drive the creative strategy of our marketing campaigns, clearly briefing in Content/Creative team and partnering closely on the final delivery
- Identify and launch improvements to the Modern Animal website and app to drive performance results, including building/developing custom landing pages
- Build and deliver on a robust experimentation plan across paid channels and web touchpoints to drive tangible, measurable outcomes
- Develop a deep understanding of our user journeys and attribution
- Use data-driven insights to prioritize, lead, and implement new solutions that cost-effectively drive member conversion and volume
- Evolve and iterate upon the Growth Marketing paid marketing playbook that enables robust market expansion, including testing / scaling new digital marketing channels
Requirements
- Minimum 5-6 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environment
- Demonstrated experience in digital marketing programs and technologies (SEM, Paid Social, Display) - Meta Ads advertising experience is a must
- Strong experience with marketing attribution and conversion tracking such as Google Tag Manager, Google Analytics, and other marketing measurement tools
- Passion for developing best-in-class campaigns and creative
- Ability to work independently and efficiently while managing multiple projects under tight deadlines
- Biased to action in iterative processes, willing to tackle problems hands-on and get things done
- Excellent verbal and written communication skills
- Strong analytical and quantitative skills - knowledge of SQL is a strong plus but not required
- Based in Los Angeles, or willing to relocate
Benefits
- Excellent medical, vision, & dental coverage with various options to choose from
- Access to behavioral and mental health services through Spring Health
- 401k savings plan with a company match
- Flexible time off & paid parental leave
- Free membership to Modern Animal for your pets and discounts on additional services
- A collaborative team who has your back
