About the position
Columbia Threadneedle Investments is looking for an experienced marketing professional for our Advisor Consulting and Development marketing team, which is responsible for developing and promoting educational programs that help financial advisors better serve their clients and strengthen and grow their practices. In this position, you will play a critical role in developing and maintaining high-quality content that drives meaningful sales and marketing touch points throughout the client journey. Reporting to the Sr. Director of Consulting and Development Marketing Programs, you will work cross-functionally with business and marketing partners to transform complex concepts into approachable educational collateral and craft engaging narratives to connect our programs to the needs of target audiences. The ideal candidate is a creative, strategic thinker and skillful communicator who values the art and science of storytelling. You have a passion for client-centric marketing and understand the role impactful content plays in attracting and retaining customers across all channels.
Responsibilities
- Develop content to support key educational programs and campaigns across owned, earned and paid channels; create compelling value-propositions to promote educational programs with target audiences
- Maintain consistent messaging throughout an intentional suite of program deliverables such as whitepapers, worksheets, articles, presentations; support internal training to enable program go-to-market (GTM) activities
- Support integrated campaigns and digital customer experiences designed to scale program reach and increase engagement with target audiences
- Manage a deliberate content calendar to sustain an inventory of relevant materials; ensure content remains organized, accessible, and compliant across content management systems
- Optimize content using qualitative and quantitative inputs such as industry trends, engagement metrics, competitive research and voice of the customer (VoC) surveys
- Collaborate with technical subject-matter experts, sales, strategic and creative marketing, and other business functions to plan, create, distribute, organize and update content
Requirements
- 5-7 years of financial services marketing
- Excellent organizational and project management skills
- Effective communication in all forms: visual, verbal and written to influence peers and stakeholders across the firm
- Strong balance of analytical, strategic and creative thinking skills with the proven ability to apply the right approach to achieve results
- Highly skilled at working collaboratively across multiple functions to complete projects efficiently and effectively
- Exceptional attention to detail and capacity to manage multiple projects independently
- Proficient in Microsoft 365 applications, including SharePoint, Word, Excel and PowerPoint; Power Platform familiarity a plus
- Bachelors degree or equivalent professional experience
Nice-to-haves
- Experience in asset management marketing; previous content marketing/development experience a plus
- Comfortable with utilizing data analytics platforms such as Tableau and Adobe Analytics
- Experience with content and project management systems (e.g. Bloomreach, Seismic, Workfront etc.)
- Solid understanding of effective integrated marketing programs leveraging both online and offline channels
