About the position
Pilot is a modern connectivity company based in New York City. We deliver fiber-optic internet and network services to businesses with no contracts, backed by a 100% uptime guarantee and 24/7 proactive support. We're a passionate, close-knit team that believes businesses have more important things to worry about than their internet connection. Our top priority is enabling extraordinary work across all industries with connectivity solutions that are adaptive, agile, and designed with the customer in mind.
Responsibilities
- Develop the marketing strategy in conjunction with leadership.
- Spearhead the refresh and maintenance of our brand positioning as a B2B New York City Metro connectivity provider.
- Drive brand awareness, reputation, and market positioning.
- Ensure our brand messaging is consistent and compelling across all channels and marketing efforts.
- Create, implement, and oversee new, comprehensive initiatives that drive brand awareness, engagement, and revenue while aligning to marketing strategy and objectives.
- Identify short-term and long-term budget and resource needs; develop and manage the marketing budget.
- Lead and mentor a high-performing marketing team, fostering a team culture of creativity, collaboration, and accountability.
- Collaborate with key stakeholders to define, manage, and execute comprehensive go-to-market strategies for new and existing product initiatives.
- Manage PR, executive communications, and industry presence to build credibility.
- Work with Chief People Officer to align employees with brand messaging and corporate values through employer brand initiatives.
- Continually optimize marketing operations to ensure tech stack, processes, templates, and overall workflows run efficiently.
- Oversee industry research for positioning and messaging around our products.
- Create materials to communicate the value of products to internal teams.
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends.
- Partner with and manage relationships with external freelance resources to meet marketing goals.
Requirements
- 7+ years experience in a marketing role.
- Strong leadership and team management skills with experience leading cross-functional teams.
- Expertise in brand, company, and product positioning.
- Strong strategic thinking and storytelling abilities.
- Experience managing hyper-localized or regionalized marketing initiatives.
- Experience building complex marketing programs and reporting on the results.
- Experience in digital marketing channels, including social media, content marketing, SEO/SEM, and performance marketing.
- Superior project management skills with the ability to manage multiple campaigns, projects, and deadlines.
- Experience with PR and strategic partnerships.
- Experience managing and planning budgets.
- Experience working in lockstep with sales and customer experience teams.
- Intermediate technical acumen, and ability to grasp technical concepts quickly.
- Outstanding communication skills - written and verbal.
Nice-to-haves
- Ability to prioritize, problem-solve, multitask, and work independently in a dynamic, collaborative workplace.
Benefits
- Base salary of $130,000 - $160,000.
- Company-sponsored Medical, Dental, Vision Coverage.
- Company-sponsored 401(k).
- Commuter & Wellness Reimbursement.
- Competitive PTO.
