About the position
Aderant is seeking a Senior Marketing Demand Generation Manager. Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere; where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology. At Aderant, the “A” is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the “A”. We bring the “A” to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work - ideas, experience, and passion - to drive our mission forward. Our people are our strength.
Responsibilities
- Lead the strategy and execution of multi-channel demand generation campaigns to drive qualified pipeline and accelerate revenue growth.
- Develop and execute account-based marketing (ABM) strategies to target high-value accounts with personalized, multi-touch programs that align with sales priorities.
- Partner with sales and product teams to align campaign goals with business objectives and buyer journeys.
- Own campaign performance from planning through execution, including audience segmentation, messaging, channel mix, and reporting.
- Mentor and guide junior marketers, providing strategic oversight and campaign best practices.
- Leverage marketing automation platforms(e.g., Marketo) to build, launch, and optimize campaigns.
- Continuously analyze campaign performance, identify insights, and implement testing strategies to improve conversion rates and ROI.
- Report on campaign impact to stakeholders through dashboards, monthly reviews, and sales-marketing alignment meetings.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.
- 7+ years of experience in B2B demand generation, with a proven track record of driving pipeline and revenue.
- Deep expertise in marketing automation, CRM systems, and campaign analytics.
- Strong understanding of the full marketing funnel and lead lifecycle management.
- Demonstrated experience developing and executing account-based marketing strategies.
- Exceptional communication and collaboration skills, with the ability to influence cross-functional teams.
- Experience in legal tech or SaaS industries preferred.
- Creative, analytical, and results-oriented mindset with a passion for continuous improvement.
- Exhibits a strong passion for emerging technologies and the use of AI to enhance marketing performance and customer engagement.
Nice-to-haves
- Experience in legal tech or SaaS industries preferred.
