Senior Marketing Manager Enrollment Communications & Services Management (IC)

About the position

Individual contributor position leading the work and deliverables of multiple marketing campaigns for Aetna Voluntary plan sponsors. Supports initial enrollment and ongoing enrollment communication needs, as well as works on special projects throughout the year. Works cross-functionally with sales, implementation and account management constituents, and externally with plan sponsors and their consultant teams.

Responsibilities

• Collaborates with stakeholders to provide strategic enrollment communications plans to support the Aetna Supplemental Health Plans (Accident, Critical Illness and Hospital Indemnity)
• Works on projects throughout the year, including participating in the creation and maintenance of our member communications toolkit of digital and print collateral materials
• Manages cost estimation, tracking, and budget reporting for assigned case enrollment strategies
• Project manages the deliverables of the communications to the plan sponsor
• Coaches' junior-level colleagues on how to utilize key performance indicators (KPIs) to measure progress and analyze project and program outcomes.
• Contributes to continuous improvement planning for our department and organization to enhance delivery processes and outcomes
• Participates in team training and development activities to enhance skills and knowledge.

Requirements

• 5 + years marketing experience
• Proven communication skills, including writing, presentation, and negotiation skills.
• Proven track record in meeting project milestones.

Nice-to-haves

• 8-10 years of experience related to marketing communications, enrollment technology, customer service and processes, including project consultation preferred.
• 3 to 5 years healthcare experience
• Proficiency with Microsoft Office, inDesign and other marketing software.

Benefits

• Affordable medical plan options
• 401(k) plan (including matching company contributions)
• Employee stock purchase plan
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.