Senior Marketing Manager, Events - AutoTech

About the position

This role is based in central New York, NY. We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Responsibilities

• Create and run powerful marketing campaigns that turn interested people into paying delegates.
• Craft winning campaigns that drive registrations and revenue for our events.
• Take charge of digital channels including email, social media, search, and display advertising.
• Develop marketing programs that directly contribute to our commercial goals.
• Build targeted audience segments to deliver personalized marketing at the right time.
• Create persuasive content for landing pages, emails, and advertising.
• Manage media partnerships to extend our reach and visibility.
• Support our sales team with insights and tools to develop their pipeline.
• Own our marketing data strategy while ensuring compliance and quality.
• Track performance and optimize campaigns based on what works.
• Lead and mentor junior team members or external agencies.

Requirements

• Proven success in B2B event marketing with a focus on digital campaigns.
• Hands-on experience managing email, paid social, display, and other digital channels.
• Strong copywriting skills that convert leads into customers.
• Experience with marketing tools like Eloqua, Salesforce, HubSpot, or Marketo.
• Confidence in managing marketing databases while ensuring GDPR compliance.
• Ability to report on marketing performance and optimize based on data.
• Excellent collaboration skills to work across different teams.

Nice-to-haves

• Experience planning and running paid media campaigns on LinkedIn and Google.
• Understanding of customer journeys and funnel mapping.
• Knowledge of web analytics tools.
• Previous experience managing or mentoring others.

Benefits

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world.