Senior Marketing Manager, GTM, Amazon Flex

$128,600 - $212,600/Yr

Amazon - Bellevue, WA

Full-time - Mid Level

Bellevue, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Marketing Manager, Go-to-Market (GTM) for Expansion & Growth projects at Amazon Flex is responsible for leading strategic, high-impact marketing initiatives aimed at expanding and growing the Amazon Flex delivery partner program. This role involves developing and executing comprehensive go-to-market strategies, collaborating with cross-functional teams, and ensuring successful program launches across multiple countries. The position requires a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced, ambiguous environment.

Responsibilities

• Establish the marketing and communications goals for expansion and growth program launches.
• Own the end-to-end execution of marketing strategy, including analysis of program performance and creation of lessons learned.
• Develop the GTM strategy across all aspects of the customer lifecycle, including brand research, paid acquisition, conversion marketing, engagement marketing, and communications.
• Write marketing strategy documents and manage all marketing inputs for business and technical requirements documents.
• Create global playbooks, toolkits, and processes to enable scalable programs.
• Collaborate with technical teams, product managers, marketing and communication stakeholders, legal, public relations, business leaders, and international counterparts.
• Leverage automation to improve processes and productivity, making recommendations to support rapid organizational scaling.
• Identify, prioritize, and communicate key areas for service and business improvement along key operations metrics.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency in Excel or Tableau for data manipulation, macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Nice-to-haves

• Experience using SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.

Benefits

• Competitive salary based on market location and experience.
• Equity and sign-on payments may be provided as part of the total compensation package.
• Full range of medical, financial, and other benefits.