Senior Marketing Manager

About the position

As the Senior Marketing Manager, you will have the opportunity to supervise one or more related functions in the following areas: marketing, communications, branding, proposal support, or event coordination. You will co-develop, communicate, and execute the strategy and vision to assigned work group, ensuring alignment to functional, divisional and company strategies. The role involves overseeing day-to-day tactical and operational activities and working under minimal supervision. The scope typically involves a combination of supporting lines of business, client groups, or geography as assigned.

Responsibilities

• Collaborate with Marketing Director to align and translate sector/segment business strategies and goals into targeted marketing plans.
• Co-develop, deploy, and manage marketing strategy and associated campaigns for priority solutions for Black & Veatch's Infrastructure Advisory (IA) organization.
• Co-develop and apply Client type value propositions for selling IA solutions across identified sector and segment intersections.
• Support fulfillment of sponsorship and advertising opportunities in coordination with the Events and PR/Media team.
• Ensure brand management during tactical execution of all client facing marketing efforts.
• Plan, manage and promote content through social media and other channels.
• Collaborate with MarCom Manager to develop key messaging and thought leadership content for applicable campaign initiatives.
• Co-develop and manage enterprise marketing budget for IA events, associations, advertising, and creative production.
• Identify, track and analyze campaign KPIs and lead generation results, making data-driven adjustments to optimize performance.
• Coordinate and collaborate with sector Marketing Managers for alignment on shared best practices, effective campaign strategies, and application of integrated messaging where applicable.

Requirements

• Bachelor's degree in related field preferred, or equivalent experience.
• 8+ years progressive experience, including 4+ years supervisory.
• Strong skills in writing and message development, and ability to absorb and translate technical content required.
• Familiarity with energy, industrial manufacturing, water, and commercial markets.
• Strategic Planning: Ability to create comprehensive marketing plans that align with business goals.
• Market Research: Proficiency in analyzing market trends, customer needs, and competitive landscape.
• Digital Marketing: Expertise in SEO, SEM, social media, email marketing, and content creation.
• Project Management: Strong organizational skills to manage multiple projects and deadlines.
• Communication: Excellent written and verbal communication skills for crafting compelling messages and collaborating with stakeholders.
• Analytical Skills: Ability to measure and analyze the effectiveness of marketing campaigns using various tools and metrics.
• Creativity: Innovative thinking to develop unique marketing strategies and campaigns.
• Client Management: Experience in managing client relationships and understanding their needs.

Nice-to-haves

• Prior experience working in the consulting business, particularly having developed, and implemented marketing strategies in a services industry where a solutions portfolio is offered to clients.

Benefits

• Competitive compensation.
• 401K match.
• Benefits that start day 1.
• Flexible work schedules.
• Paid vacation and holiday time.
• Sick time and dependent sick time.
• Adoption reimbursement.
• Tuition reimbursement.
• Vendor discounts.
• Employment referral program.
• AD&D insurance.
• Pre-taxed accounts.
• Voluntary legal plan.
• B&V Credit Union.
• Performance-based bonus program.