Senior Marketing Programs Associate

About the position

Alarm.com is looking for a dynamic and detail-oriented marketer to help drive consumer and partner facing programs. The ideal candidate will have B2C and B2B email marketing experience, creative skills to create consumer facing content, and the ability to build strong relationships with partners and cross-functional teams. This role is ideal for a marketer who thrives on collaboration, is passionate about enhancing user experiences, and is driven to influence consumer behavior through strategic marketing initiatives. You'll play a key role in developing, executing, and optimizing marketing programs that support our partners and subsidiaries.

Responsibilities

• Design, build, and deploy emails using Salesforce Marketing Cloud engagement campaigns for partners and customers.
• Create and manage journeys and automations using Journey Builder and Automation Studio to drive engagement, retention, and upsell opportunities.
• Track, analyze, and report on campaign performance to drive continuous improvement.
• Work with the localization team to adapt and translate content for global markets, ensuring cultural and linguistic accuracy.
• Develop email content tailored for partners to drive education, product adoption, and engagement, aligned with strategic goals.
• Create and tailor consumer-facing content for use in educational and engagement platforms, ensuring it is informative, aligned with brand voice, and drives action.
• Coordinate and execute updates to partner marketing materials, ensuring resources remain current and relevant.
• Maintain up-to-date marketing program documentation and program standards guidance with global execution in mind.
• Provide proactive and responsive marketing support, via email and phone, to existing partners and cross-functional teams.
• Perform other related duties as assigned to support the overall goals of the marketing team and business.

Requirements

• Proficiency in email marketing platforms (preferably Salesforce Marketing Cloud), including campaign development, setup, and execution.
• Strong understanding of email marketing best practices, list segmentation, dynamic content, and A/B testing.
• Minimum of 2 years of professional experience in a similar role.
• Analytical and highly organized with strong attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Advanced knowledge of Microsoft Office (Word, PowerPoint, Excel, and SharePoint).
• Bachelor's degree in Marketing, Communications, or a related field.
• Experience with HTML development is a plus.
• Excellent communication and collaboration skills.

Benefits

• Competitive pay and benefits inclusive of subsidized medical plan options.
• HSA with generous company contribution.
• 401(k) with employer match.
• Paid holidays, wellness time, and vacation increasing with tenure.
• Paid maternity and bonding leave.
• Company-paid disability and life insurance.
• FSAs, well-being resources and activities.
• Casual dress work environment.