Senior Marketing Technology Specialist (Salesforce Administration Experience Required)

About the position

Manatt's Marketing, Business Development, and Communications Team is rapidly expanding to meet growing needs. We are seeking an experienced Senior Marketing Technology Specialist to join our dynamic team. This role is pivotal in managing and maintaining our databases, developing CRM strategy, validation procedures, and ensuring data accuracy and reportability. The position reports to the Senior Marketing Technology Manager.

Responsibilities

• Architect and Oversee Firm Databases: Lead the design, configuration, and maintenance of the firm's databases. Ensure data accuracy and implement robust data security protocols. Responsibilities also include overseeing data entry, data cleaning, and data validation processes.
• Advanced Data Collection and Analysis: Spearhead data collection from various sources, perform data analysis, and generate comprehensive reports. This includes gathering data from surveys, customer feedback, and other collection methods. Extract and present relevant data insights in a concise and impactful manner.
• Data Validation and Quality Assurance: Conduct thorough reviews and validations of data sets to ensure accuracy and completeness. Develop and implement advanced data quality control processes to identify and resolve discrepancies or errors. Collaborate with team members to maintain data consistency and quality across different systems.
• Develop and Enforce Data Management Policies and Procedures: Lead the development and implementation of data management policies and procedures to ensure compliance with regulatory requirements. This includes formulating data governance strategies, data privacy protocols, and data retention policies.
• Cross-Functional Collaboration: Work closely with marketing, IT professionals, and other stakeholders to understand and address data needs and requirements. Drives integration of various internal platforms into CRM. Provide expert guidance on data best practices and ensure data is effectively utilized to support business objectives and drive operational efficiency.

Requirements

• Bachelor's degree in data management, information systems, computer science, or a related field required.
• Salesforce Administrator certification required.
• Minimum of 8 years of experience in data management, database administration, or a similar role.
• Experience with implementing and monitoring data cleansing and enrichment tools.
• Familiarity with data privacy regulations and best practices.
• Strong mathematical and statistical skills.
• Exceptional attention to detail and organizational skills.
• Excellent problem-solving and analytical abilities.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Word, Excel, PowerPoint, and similar software.

Benefits

• A full range of medical, financial and/or other benefits dependent on the position will also be offered.