About the position
The Senior Product Manager – General Imaging and POC Ultrasound (Bothell, WA) is responsible for driving comprehensive product strategy and lifecycle management, integrating in-depth customer feedback and market analysis to achieve commercial success and meet strategic objectives. Your role: Oversees the entire E2E lifecycle management process to align with business strategies, market demands, and future portfolio changes. Reviews and finalizes value propositions and approves business cases to effectively communicate the benefits and justify investments, ensuring alignment with strategic objectives and supporting decision-making processes. Defines and manages the product roadmap and development lifecycle from concept to launch using Product Development Lifecycle Management (PDLM) frameworks, ensures timely delivery, cost-performance balance, financial viability, etc. oversees market readiness, and ensures the completion of deliverables such as feature descriptions, value propositions, and costing materials. Is accountable for business case development & realization, accountable for commercial, IB, and technical simplicity and is accountable for developing claims (clinical, economic, technical etc) ambition, roadmaps and plans, all in partnership with key stakeholders. Works under limited supervision, helps manage KOLs, formulating detailed claims roadmaps for portfolio, product, and professional service offerings, steering development and marketing efforts to capitalize on market opportunities aligned with Annual Operating Plan objectives. Optimizes product strategies by working closely with regional centers of excellence to enhance profitability and increase market penetration through targeted collaboration and strategic alignment. Analyzes market trends, competition, and segment technologies at an enterprise level to ensure the portfolio meets market needs and expectations, while developing and maintaining customer segmentation requirements based on global market insights and supported by Market Intelligence.
Responsibilities
- Oversees the entire E2E lifecycle management process to align with business strategies, market demands, and future portfolio changes.
- Reviews and finalizes value propositions and approves business cases to effectively communicate the benefits and justify investments.
- Defines and manages the product roadmap and development lifecycle from concept to launch using PDLM frameworks.
- Ensures timely delivery, cost-performance balance, and financial viability.
- Oversees market readiness and ensures the completion of deliverables such as feature descriptions, value propositions, and costing materials.
- Accountable for business case development & realization.
- Develops claims (clinical, economic, technical etc) ambition, roadmaps and plans in partnership with key stakeholders.
- Helps manage KOLs and formulates detailed claims roadmaps for portfolio, product, and professional service offerings.
- Steers development and marketing efforts to capitalize on market opportunities aligned with Annual Operating Plan objectives.
- Optimizes product strategies by working closely with regional centers of excellence to enhance profitability and increase market penetration.
- Analyzes market trends, competition, and segment technologies at an enterprise level.
Requirements
- Bachelor's Degree in a related field.
- 8+ years of experience in product management.
- Business strategy experience strongly preferred.
- Excellent communication, presentation, and interpersonal skills.
- Collaborative mindset to work cross-functionally.
Nice-to-haves
- Experience in healthcare technology or medical devices.
- Familiarity with market intelligence and customer segmentation.
Benefits
- Generous PTO
- 401k (up to 7% match)
- HSA (with company contribution)
- Stock purchase plan
- Education reimbursement
