Senior Product Marketing Manager, Americas

OKX-posted 1 day ago
$143,000 - $257,000/Yr
Full-time
San Jose, CA
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Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.

  • Build and run GTM campaigns for CeFi and Web3 products across the Americas, ensuring launches are localized, compliant, and resonate with retail and institutional users.
  • Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
  • Adapt global product narratives and positioning for the US and LATAM, aligning with market behaviors, regulations, and cultural nuances.
  • Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
  • Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
  • Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
  • Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
  • Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
  • At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry.
  • Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
  • In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
  • Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
  • Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
  • Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
  • Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependents
  • Performance bonus and long-term incentives may be provided as part of the compensation package
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