About the position
At Rocket Lawyer, we believe the law should be accessible to everyone. As a Senior Product Marketing Manager, you'll play a key role in transforming how millions of people discover, engage with, and trust our legal solutions. You will have a deep understanding of Rocket Lawyer's target customer and our core value proposition while leading the strategy and influencing the execution of customer acquisition experiences across the entire journey—from first impression to long-term engagement. This is a highly visible and impactful role, partnering closely with cross-functional teams including Product, Growth, Design, Data Science, and senior leadership. You'll join a collaborative, mission-driven marketing team that thrives on creativity, experimentation, and customer empathy. We value diverse backgrounds and perspectives and believe they're essential for delivering experiences that truly resonate with our customers. This role is ideal for someone who's both a strategic thinker and a hands-on doer—comfortable with data, design conversations, and driving experiments that lead to measurable impact.
Responsibilities
- Collaborate with the Product Management and the Product Design teams to evolve our conversion and onboarding experience so that it aligns with competitive and industry best practices
- Work with the Product Management, Data Science and Finance teams to create & execute a hypothesis-driven experimentation roadmap on all critical customer conversion surfaces
- Partner with SEO, Brand Design, and Web teams to shape a website experience that reflects our value proposition and connects with diverse customer segments
- Deliver actionable insights through customer research, user testing, and data analysis to guide product decisions
- Create clear, compelling messaging frameworks that align with our brand voice and resonate across all customer touchpoints
- Analyze customer behavior using tools like Google Analytics and FullStory to identify opportunities for improving conversion and engagement
- Act as a connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns
- Promote a culture of inclusion and customer empathy within cross-functional teams
- Stay up to date with the latest trends in acquisition marketing, ideal audience behaviors/interests/expectations bringing new ideas and valuable insights informing new channels, experiences technologies, and best practices
- Monitor the competitive landscape, analyzing competitors' acquisition strategies and identifying opportunities to differentiate
- Present insights, updates, and recommendations clearly to senior leadership
Requirements
- 8+ years of experience in product marketing, growth marketing, or acquisition strategy within a SaaS or consumer-focused digital business
- Proven track record of driving results through experimentation and data-informed decision making
- Strong collaboration skills and experience working across multiple teams, including Product, Design, and Data
- Deep understanding of customer journeys, from acquisition through engagement and retention
- Experience leading user research efforts and synthesizing insights into actionable plans
- Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment
- Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment
- Bachelor's degree in Marketing, Business, or a related field—or equivalent work experience
Nice-to-haves
- Familiarity with legal tech or other regulated industries
- Experience working with tools like Figma, FullStory, or similar
- Background in launching new products and supporting integrated marketing campaigns
- Understanding of generative AI and how it can enhance customer experiences
Benefits
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Fertility Assistance and Planning options
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
