About the position
Sentra is the global leader in cloud-native data security for the AI era. The company’s mission is to empower organizations to confidently scale their data operations across multi-cloud and on-premises environments while leveraging the power of AI without compromising security. Sentra’s unique approach enables enterprises to autonomously scan their environments without the need for agents, ensuring that data remains securely within their cloud or on-premises infrastructure. This innovative methodology sets us apart in the industry, providing organizations with control and visibility over their sensitive data at all times. Our commitment to excellence in data security posture management and data detection and response makes Sentra a leader in the field.
Responsibilities
- Develop compelling content such as collaterals, blog posts, email newsletters, web page content, videos and customer case studies, to promote the product.
- Define the product's unique value proposition and craft compelling messaging to resonate with target audiences. Understand ICP and target messages accordingly.
- Work closely with the PM team to understand product differentiators and develop applicable launch materials including data sheets, PR announcements, web content, etc.
- Aid demand gen efforts by assisting Growth Marketing (digital/social and field marketing functions) and SDRs with compelling and differentiated messaging and creative campaign ideas. Be a SME resource for them for collaboration, education, reviews, etc.
- Develop sales enablement tools such as use cases, ROI/RFP templates, presentations, FAQs, industry/vertical market solution overviews, competitive analysis, and more.
- On occasion, represent Sentra as product marketing expert in various events including trade shows, conferences, customer and partner forums, sales/executive meetings, etc. Effectively communicate the product's value proposition/USP to internal and external stakeholders.
- Conduct research to understand the target audience, market trends, and competitive landscape. Assess market movements and recommend strategies to take advantage.
- From time to time, assist with Sentra initiatives such as thought leadership articulation, Sentra PoV (ex. rapid PR response), investment activities, and other opportunities that may arise.
Requirements
- 3+ years of Product Marketing experience in B2B software or cloud technologies
- 2+ years of cyber security experience
- Product Launch and enablement experience
- Undergrad degree required; MBA preferred
