Senior Product Marketing Manager

About the position

As the Product Marketing Manager for SignNow, you'll be at the forefront of defining the future of digital agreements. This is a rare opportunity to make a significant impact-leveraging your strategic thinking, market insight, and flawless execution to grow and scale our market presence. In this high-impact role, you'll sit at the intersection of Product, Sales, Marketing, and Customer Success-serving as the voice of both the customer and the market. You'll shape how SignNow is positioned, packaged, and launched across channels, driving acquisition, adoption, engagement, and growth.

Responsibilities

• Own and evolve SignNow's brand and product positioning to clearly differentiate in a competitive eSignature market.
• Develop audience-specific messaging that drives conversion across PLG and SLG funnels.
• Work with design, content, and demand gen to apply messaging across landing pages, ads, sales materials, onboarding flows, and more.
• Use AI-powered tools to generate, optimize, and test messaging variants at scale.
• Build and execute GTM plans for new features and product initiatives, aligned to both self-serve and sales-led segments.
• Develop a tiered launch playbook to drive the GTM execution plan activities and measurement by launch impact.
• Partner with Product, Growth, Brand, and Sales for funnel management and drive awareness, trial, adoption, and expansion across the user journey.
• Conduct ongoing market, competitive, and ICP research to influence positioning, GTM, and product strategy.
• Capture the voice of the customer through surveys, sales calls, win/loss interviews, and AI-assisted analysis.
• Share strategic insights that impact roadmap prioritization and segmentation decisions.
• Develop enablement assets that help sales win competitive deals and accelerate the sales cycle.
• Collaborate with Growth and CS to create lifecycle campaigns and in-product experiences that drive activation, feature adoption, and expansion.

Requirements

• 5+ years of B2B SaaS product marketing experience, with a strong track record in product-led growth (PLG) environments and sales-led growth (SLG) motions.
• Demonstrated ability to develop and execute positioning and messaging frameworks that drive demand, adoption and expansion across the customer journey.
• Proven experience leading product and Tier 1 feature launches, including end-to-end GTM planning across both self-serve and sales-assisted funnels.
• Strong portfolio of GTM enablement assets developed and deployed, such as battlecards, sales decks, ROI tools, onboarding flows, product pages, comparison content, and walkthroughs.
• Highly analytical and data-informed, with experience using behavioral, intent, and usage data to identify and refine ICPs, use cases, and segments.
• Hands-on experience working with or guiding AI-powered tools to generate and personalize content at scale.
• A strong cross-functional collaborator, comfortable partnering with Product, Growth, Sales, and CS to align messaging, share insights, and drive go-to-market success.
• A compelling communicator and storyteller with the ability to distill complex ideas into simple, persuasive narratives.
• A self-starter with a high-ownership mindset, known for being scrappy, resourceful, detail-oriented, and relentlessly focused on impact.

Benefits

• Competitive salaries and stock options for all team members.
• Opportunities for career growth with accessible senior leadership.
• Comprehensive medical, dental, and vision offerings.
• 401K employer-matching, life & disability insurance, and fitness and wellness reimbursements.
• Generous time off policies and fun team events.
• Support for team members in Ukraine through financial and logistical assistance.
• Access to the airSlate Junior Club for team members with children.