Senior Product Marketing Manager

About the position

SymphonyAI is hiring a Senior Product Marketing Manager to lead the strategic positioning and go-to-market (GTM) execution of our AI-powered retail and CPG solutions. This role is pivotal in driving product adoption, enabling sales success, and ensuring our AI innovations deliver measurable value to enterprise clients.

Responsibilities

• Serve as the expert on retail/CPG buyer personas (e.g., C-suite, IT leaders, supply chain managers), leveraging AI-driven insights to tailor strategies for decision-makers across the customer journey.
• Conduct competitive analysis to differentiate SymphonyAI's solutions, anticipating market shifts and integrating ethical AI principles (e.g., transparency, bias mitigation) into messaging.
• Monitor global retail trends (e.g., sustainability, omnichannel) to adapt strategies for regional markets, ensuring compliance with GDPR, CCPA, and other regulations.
• Lead end-to-end GTM plans for AI product launches, including global rollout strategies that address regional compliance, cultural nuances, and economic conditions.
• Collaborate with Product Management to refine offerings based on customer feedback and usage analytics, driving product-led growth (PLG) through freemium/trial adoption.
• Develop high-impact collateral (e.g., ROI calculators, battlecards, in-app guidance) that translates technical AI/ML capabilities into business outcomes (e.g., 'Reduce stockouts by 30%').
• Train sales teams on value propositions, competitive differentiation, and ethical AI storytelling to build trust with enterprise buyers.
• Partner with Customer Success to create advocacy programs (case studies, testimonials) that highlight measurable client ROI.
• Leverage SEO/content tools (e.g., SEMrush, Clearscope) to ensure collateral ranks for key retail/CPG search terms.
• Partner with Marketing to design campaigns that drive pipeline growth and retention, using AI-powered tools (e.g., Tableau, Power BI) to optimize messaging and track KPIs like trial-to-paid conversion rates and influenced pipeline.
• Track KPIs such as win rates, campaign performance, and customer adoption, translating insights into actionable strategies.
• Represent SymphonyAI at global industry events and webinars, articulating our leadership in responsible AI and retail innovation.
• Publish data-driven content (blogs, whitepapers) that positions SymphonyAI as a visionary in AI-driven retail transformation.

Requirements

• 5+ years in product marketing, with 3+ years in B2B SaaS, AI/ML, or enterprise software (retail/CPG industry experience preferred).
• Proven success launching technical products and driving measurable outcomes (e.g., 20%+ increase in adoption rates, $XM influenced pipeline).
• Mastery of value-based messaging, PLG strategies, and global campaign localization for enterprise buyers.
• Fluency in pricing models, packaging, and ROI storytelling for AI solutions (e.g., usage-based pricing, tiered SaaS plans).
• Advanced analytical skills to interpret market data, customer insights, and campaign performance.
• Exceptional storytelling and presentation skills, with samples of persuasive content (e.g., whitepapers, sales decks).
• Collaborative leadership to align Product, Sales, Marketing, and Executive teams on GTM vision.
• Hands-on experience with AI/ML tools (e.g., Jupyter Notebooks, TensorFlow), CRM (Salesforce), and marketing automation (Marketo).
• Certifications like Product Marketing Alliance Core, Google Analytics, or Pragmatic Institute PMC preferred.