Senior Product Marketing Manager

About the position

The Sr Product Marketing Manager (PMM) for network firewalls will launch and support firewall-related products, and services. The role requires deep technical understanding of firewall technologies and excellent writing and presentation skills. The firewall PMM must have marketing strategy, execution and business analysis skills, and a proven track record of effectively leading technology products and solutions. This individual will create product messaging and positioning, launch and support new products, enable sales and channel teams, and engage directly with customers and partners. Competitive analysis and product pricing will be key to this role.

Responsibilities

• Develop product messaging and positioning that differentiates F5 firewall products in the market
• Partner closely with Product Management on pricing strategies
• Enable Sales/Partner teams by creating and communicating the value proposition of F5 firewalls and developing the sales tools that support the sales motion of your products
• Support launches by developing the product marketing strategy launch plans for new products and releases and managing the cross-functional implementation of the plans
• Produce product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts
• Build and leverage market intelligence by understanding the new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully
• Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
• Develop and implement go-to-market plan in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
• Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events
• Lead engagements with industry press and trade analysts
• Lead and mentor teammates on the product marketing team
• Present marketing strategy and plans to senior and executive level management
• Responsible for upholding F5's Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
• Performs other related duties as assigned.

Requirements

• Significant experience in firewall and security technology
• Experience working in a global role and understanding marketing differences across different regions.
• Good collaboration and negotiation skills, and the ability to work effectively across teams and organizations in a global (often virtual) work environment
• Knowledge of enterprise marketing and sales processes
• Ability to effectively lead project initiatives
• Outstanding written and oral communication skills including public presentations
• Strong organizational, analytical and execution skills
• Understanding of networking technologies is a plus

Nice-to-haves

• BA/BS degree required. MBA Preferred
• 6+ years experience in product marketing or equivalent
• 6+ years analyzing products, customers and market dynamics.
• 4+ years in technical marketing

Benefits

• Incentive compensation
• Bonus
• Restricted stock units
• Comprehensive benefits package