About the position
The Remote Connectivity Product Marketing Manager is a dynamic and customer-focused leader who will partner across divisions, working with marketing, IT, regulatory, and clinical teams to drive the adoption and monetization of remote connectivity and Internet of Things (IoT) solutions for our Capital Equipment portfolio. This role combines strategic product marketing with hands-on field engagement, bridging the gap between our innovative connectivity capabilities and customer needs. This is an exciting opportunity to lead solution-based sales efforts and enhance customer engagement by promoting the unique benefits of our connectivity solutions within the healthcare ecosystem. Remote Connectivity involves the ability to remotely connect to the capital equipment in the hospitals to enable download of software updates, retrieval and analysis of log data, and diagnosis of service status. Remote Connectivity is considered a software solution that will augment the capital equipment product.
Responsibilities
- Develop and implement go-to-market strategies for Capital Equipment remote connectivity solutions, with a strong emphasis on field-based customer engagement and solution selling.
- Define value proposition and pricing strategy for Software as a Service (SaaS) and Data as a Service (DaaS) offering. Align with Service Contract strategy.
- Engage directly with divisions and customers in the field to seek feedback and input on the value of the solution, promote and demonstrate the value, and drive usage and adoption.
- Identify and target potential customer segments, offering tailored solutions that meet their unique needs and enhance operational efficiencies.
- Craft a cohesive brand narrative for remote connectivity, ensuring that messaging aligns with company objectives and resonates with customers across diverse healthcare settings.
- Collaborate with product, regulatory, and divisional marketing and sales teams to deliver clear, compliant messaging that addresses customer pain points and highlights the solution's benefits.
- Support customer onboarding and training related to remote connectivity solutions.
- Develop customer-facing resources, presentations, and training materials to enhance understanding and promote adoption.
- Collect and analyze customer feedback to continually improve the product and customer experience.
- Work closely with IT, Biomed, legal, and other relevant departments to address cybersecurity and legal challenges associated with remote connectivity.
- Coordinate with customer-facing and technical support teams to ensure seamless integration and adoption of connectivity solutions within healthcare environments.
- Partner with divisional Regulatory and Compliance teams to ensure that all marketing and sales efforts meet industry standards, particularly for Class II and Class III medical devices.
- Address cybersecurity and legal considerations in solution messaging, reassuring customers of data safety and regulatory compliance.
Requirements
- 7+ years of experience in product marketing, solution selling, or customer success management within the digital health, medical device, or healthcare IoT industry.
- Proven cross-functional collaboration skills, with demonstrated experience addressing legal, cybersecurity, and compliance requirements for connected medical solutions.
- Sales and field engagement experience with a focus on driving solution adoption through direct customer interaction and fieldwork.
- Technical and regulatory knowledge related to Class II and Class III medical devices, including familiarity with cybersecurity protocols and compliance standards.
- Excellent communication skills, both written and verbal, with the ability to present complex technical information clearly and persuasively to various audiences, from clinical staff to IT professionals.
- Bachelor's degree in marketing, Business, Biomedical Engineering, or a related field (advanced degree preferred)
Nice-to-haves
- Master's degree in marketing, Business Administration, Biomedical Engineering, or a related field.
- Experience in digital health or IoT product management, especially with healthcare connectivity solutions.
- Project management skills, with the ability to manage multiple projects simultaneously and deliver results in a dynamic environment.
- Customer-centric mindset with a strong orientation toward customer satisfaction and successful product adoption.
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- life_insurance
- disability_insurance
- paid_holidays
- paid_volunteer_time
- tuition_reimbursement
- professional_development
