About the position
project44 is looking for a seasoned product marketer to unlock the next phase of innovation and growth. Critical to our success is compelling product marketing – killer messaging, high differentiation against our competitors, compelling stories about how our platform delivers results and content that scales our go-to-market. This individual will own a product pillar and work cross-functionally with product, marketing, sales, and creative teams to orchestrate high-impact product launches, obtain in-depth customer and competitive insights, develop personas and use cases, and create messaging and collateral. This role is ideal for a self-starter who can work on both creative marketing initiatives and strategy to bring new products to the market.
Responsibilities
- Build compelling and cohesive messaging and positioning for new and existing products that speak to our relevant audiences - shippers, logistics providers, carriers, and partners
- Support our marketing efforts by managing end-to-end product launches and feature releases
- Communicate the vision and value of our platform to sales teams in enablement; develop sales tools and collateral that facilitate the selling process
- Support customer upsell and cross-sell marketing campaigns
- Create customer stories and case studies that highlight customer wins and product differentiation
- Support competitive analysis and collateral creation to educate project44 team members and the broader market on our unique value proposition
- Produce compelling external-facing content, including thought leadership content, webinars, data sheets, solution guides, and videos
- Design and improve processes that foster collaboration and alignment between sales, marketing, and product teams
- Support analyst interactions including briefings, Magic Quadrant and Market Guide submissions
Requirements
- 5+ years of experience in product marketing at a high-tech company or similar
- Creative thinker who can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution amidst multiple priorities and goals
- Organizational skills to effectively prioritize and manage multiple projects with tight deadlines
- Experience launching and growing enterprise products
- Excellent writing skills required a range of killer marketing assets, including messaging and positioning, compelling slide decks, marketing assets and website copy
- Proven track record of developing value focused sales enablement training and collateral for direct sales teams and global channel partners
- Exceptional communication skills in front of internal, external, and global audiences
Nice-to-haves
- Supply chain experience strongly preferred
- Managing and planning strategic analyst interactions
- Familiarity with pricing, packaging, and SKU creation processes
- Understanding or experience in Logistics technology with any of the following specialties: Visibility, TMS, Yard Management, Last Mile
- Experience in building, managing, and updating competitive programs, including battlecards and Win/Loss
Benefits
- Opportunity to shape the future of global supply chain visibility
- Collaborative, fast-paced environment with high visibility to executive leadership
- Competitive compensation package including equity
- Professional development and growth opportunities
- In-Office Connection: Our office is where ideas spark, connections thrive, and innovation comes alive. The expectation is to be on-site, in office three days a week as this offers the chance to immerse yourself in the energy of our headquarters, collaborate with the founder, and experience our new customer experience center.
