About the position
As a Senior Product Marketing Manager at Particle Health, you’ll play a critical role in driving growth and expanding our presence in the healthcare data analytics space. You’ll own and execute end-to-end go-to-market strategies—from crafting differentiated positioning and messaging, to launching new products, to fueling deeper product engagement through compelling content and campaigns. You’ll work cross-functionally with Product, Sales, and Marketing to influence feature development, create impactful sales enablement tools, and amplify our market presence, and you’ll drive initiatives that demonstrate a deep understanding of customer needs and set Particle apart from competitors. The ideal candidate is someone who thrives in a fast-moving environment, balances strategic thinking with hands-on execution, and is excited to help shape the future of the healthcare industry. This is a hybrid role based in New York City or San Francisco. The team works in-office two days per week (Tuesdays and Thursdays), so applicants must be located within commuting distance and comfortable with in-person collaboration.
Responsibilities
- Take ownership of product marketing efforts for Particle’s offering suite, with responsibility for driving end-to-end go-to-market efforts
- Develop customer-facing product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
- Lead product launches and be a partner to the Product team to track launch success metrics
- Drive deeper engagement of our product through building strategy for and execution of educational and data-driven content, including blog posts, case studies, white papers, FAQs, and webinars
- Partner with the Marketing team to develop and launch ad campaigns
- Work with Particle’s Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
Requirements
- 5+ years in product marketing, product management or operational roles (strong preference for healthcare background)
- Strong ability to navigate complex and ambiguous situations across a fast-growing organization
- Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
- Data-minded with strong analytical capabilities – ability to use data to develop and measure marketing programs and product launches.
- Proven success communicating nuanced value propositions and ROI across varied use cases—especially those focused on improving patient outcomes and driving economic value
- Excellent written and verbal communication skills, with the ability to translate complex content into a clear and cohesive story to gain both internal and external buy-in
- Proven ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies
- Intellectual curiosity and a passion for transforming the healthcare industry
Benefits
- Unlimited PTO and a hybrid work schedule
- Free lunch on Tuesdays and Thursdays when the team is in office
- 95% employer-paid health benefits for you and generous coverage for your family
- Employer-funded 401(k) match
- Mental health benefits
- Employee equity
- 14 weeks of fully paid parental leave
- Bonus program reflecting contributions and overall success
