About the position
The Senior Product Marketing Manager (Sr. PMM) role is a pivotal position where your expertise in enterprise software will make a tangible difference. You’ll develop and execute go-to-market (GTM) strategies for key products, serving as a subject matter expert for the market, ICP, and products. Acting as both an internal and external evangelist, you’ll communicate the unique value of your products, rallying cross-functional teams and connecting with prospects and customers to champion their success. You’ll work as part of a small team of product marketers within our ERP reporting business unit and you will report to our Director, Product Marketing.
Responsibilities
- Serve as the internal and external product evangelist, actively educating and persuading stakeholders about the value and benefits of your products.
- Build and deliver compelling sales enablement, from programs to just-in-time enablement to help drive successful sales plays and tactics.
- Develop compelling narratives and materials to support sales teams and engage customers at various stages of the buyer’s journey.
- Apply your knowledge of ERPs, industry verticals, and our ICP to craft messaging that highlights our unique value and clearly defines our right-to-win.
- Design and implement go-to-market strategies that capture customer attention and drive product adoption and customer retention.
- Take ownership of product marketing projects such as launches, product positioning updates, or competitive analysis, prioritizing and delivering based on the needs of the business.
- Manage project timelines and resources effectively to deliver high-quality outcomes on schedule.
- Partner with cross-functional teams, including product management, sales, and marketing, to ensure alignment on product roadmaps, customer feedback, and go-to-market plans.
- Act as the voice of the customer, ensuring marketing and messaging meets their needs and expectations.
- Conduct in-depth market research and competitive analysis to identify opportunities and refine strategies for your products.
- Translate technical features into customer-centric benefits that resonate with business decision-makers and technical audiences.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5-10 years of marketing experience, with 3-5 years focused on product marketing.
- Proven expertise in ERP systems, Oracle solutions, or FP&A tools is highly valued.
- A proven track record in executing product launches and creating marketing strategies that drive results.
- Excellent communication skills, with the ability to persuade and inspire both technical and business-focused audiences.
