About the position
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about. We are looking for a results-driven Segment Marketing Strategist to join our global client marketing organization. This role will focus on developing and executing tailored marketing strategies to drive engagement, growth, and retention within specific client segments in a B2B financial services environment. The ideal candidate will have 8+ years of marketing experience, a deep understanding of client-centric strategies, and the ability to collaborate across teams to deliver impactful marketing initiatives.
Responsibilities
- Segment Strategy & Planning
- Client Understanding: Have a deep understanding of the corporate (tech, healthcare) and insurance client segments including their needs, pain points, and decision-making behaviors; Lead the development of buyer personas
- Client Journey Mapping: Lead the development of client journey mapping to identify key moments in a client lifecycle for strategic engagement
- Go-to-Market Strategy: Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
- Data-Driven Insights: Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies.
- Cross-Functional Alignment: Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
- Feedback Loops: Act as a voice of the corporate & insurance client segments to internal teams, providing feedback to improve products, services, and overall client experience.
- Content Creation: Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas
- Integrated Marketing: Design and execute multi-channel marketing campaigns, including digital, events, email, and account-based marketing (ABM)
- Event Management: Partner with event teams to plan and execute client forums, webinars, and other segment-specific events.
Requirements
- 8+ years of B2B marketing experience, preferably in financial services or a related industry.
- Proven experience developing and executing marketing strategies for defined client segments.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
- Highly analytical mindset and attention to key metrics.
- Ability to run experiments and continuous testing in order to optimize performance.
- Agile approach to growth marketing and the ability to punch through ambiguity.
- Overall track record of professional and academic success.
- Ability to manage multiple priorities and stakeholders in a fast-paced environment.
- Experience in motivating teams while collaborating in a matrixed organization.
Benefits
- Highly competitive compensation
- Benefits and wellbeing programs
- Access to flexible global resources and tools
- Generous paid leaves, including paid volunteer time
