Social Media/Influencer Marketing Manager
Jacoby and Meyers - Los Angeles, CA
posted 1 day ago
About the position
Jacoby & Meyers is the nation's preeminent law firm protecting consumers since 1972. We are currently seeking a smart and determined Digital Advertising & Social Media Marketing Manager to join our growing team. At Jacoby and Meyers, every single employee gets to make an impact. Our values guide the way we work with each other. It's a culture where you have the freedom to experiment and push your talents as far as they can go. Under direction of the Brand Marketing Director, the Digital Advertising & Social Media Marketing Manager is responsible for performance-driven digital media strategy, planning, production & implementation, with the primary goal of maximizing lead generation and signed cases, while building brand affinity.
Responsibilities
- Plan, execute and manage digital marketing for the firm, including paid and owned, SEM, social media, branded content and influencer marketing; collaborate with internal digital team members on SEO, keyword strategy and eCRM
- Develop, implement and monitor campaign budgets and ROI; liaise with third parties like digital agencies and software vendors to optimize channels, bidding and targeting strategies
- Manage all social media platforms, functions and activities; from channel strategy and content development to video production and designing/writing posts
- Develop the firm's content and influencer strategy and implement via relevant content that can be leveraged across multiple channels
- Develop a content calendar for social and digital marketing activities, including planning, production and posting schedules
- Work collaboratively with internal stakeholders as well as external partners to ensure consistency in strategy, tone and message, as well as adherence to brand guidelines
- Oversee social and digital reporting, working closely with data science and media partners to develop KPIs, metrics, analytics, reporting and optimization strategy
- Champion new ideas and push for innovation to break through the competitive landscape, while maintaining expertise on the latest digital marketing trends and best practices
Requirements
- Very well organized
- Good follow-up and follow through
- Bilingual (Spanish)
- Strong communication skills
- Project management and managerial skills
- Ability to analyze metrics, reports, and trends regarding consumers
- Hands-on experience with SEO, SEM, Google Analytics, and CRM software
- Solid knowledge of online marketing tools and best practices
- Excellent interpersonal skills, with the ability to collaborate with other departments
- Bachelor's Degree (or equivalent) from a 4 year university
- 5+ years of experience with record of digital marketing background
- Demonstrable experience in implementing and designing digital marketing campaigns
Benefits
- Medical, Dental, Vision and Pet Insurance
- Company-paid Life Insurance and AD&D Coverage, Voluntary Life Insurance
- Voluntary Hospital Plans
- Short-term and Long-term Disability
- Employee Assistance and Travel Assistance Programs
- Paid Time Off, Paid Sick Time, Paid Holidays
- Health FSA and Dependent Care FSA
- Accident Insurance
- Commuter Transportation Incentive
- Pet Insurance
- Flexible Hours
- Fully-paid parking
- 401(k) with Company Match
- Learning and Development Programs
- Remote Positions
