About the position
We are looking for a Solution Product Manager in charge of diagnostic solutions dedicated to the food industry, with national responsibilities. You will be responsible for the product management, marketing development, planning, and its execution providing all necessary insights, positioning, value selling materials to support the go-to-market and the business development of several fundamental ranges which include: Food Culture Media, Pathogen Immunoassay, Sample and Media Preparation portfolio along with the BIOBALL for Food Applications, which are in strong growth phase and investment for further innovation. This position collaborates closely with Global Marketing, Supply Chain, Segment Marketing, Industry Customer Service, Sales, Scientific Affairs, R&D, and adjacent marketing functions (both global and local subsidiaries worldwide).
Responsibilities
- Builds the strategic product/range marketing plan: monitors and assesses market share and total available market and defines the marketing mix (customer segmentation, product features, price, etc.) as well as Go-to-Market strategies for commercial deployment, sales support, and training.
- Co-designs brand marketing plans and marketing guidelines; Supports the local promotion of the solution with communication and campaign strategies with the support of the Communication Department and in close collaboration with Global, Regions and Subsidiaries ensuring customer satisfaction and innovation adoption.
- Ensures range availability: price definition, local product availability in collaboration with Supply Chain and Inventory Management.
- Innovation: Co-develop with Global Marketing and evolve the range taking into account local sales, segment marketing, R&D and customer service insights among others; considering market trends in our immediately accessible markets as well as adjacencies to enter.
- Leads Lifecycle management activities, by ensuring achievement of profitability objectives coming from the core business strategy: sales, profitability, customer satisfaction.
- Develop and maintain close relationships with key opinion leaders (KOL) and key strategic accounts to capture customer experience and engage them in product launches and execution.
- Uses Voice of Customer approach to evolve the range and ensuring that customer needs are understood by project teams (by prioritizing project specifications and presenting a business plan) while taking into account local sales, segment marketing, R&D and customer support insights.
Requirements
- Bachelor's degree in life sciences or product management certification.
- Strong business acumen; MBA is a plus.
- At least 2 years of experience as Marketing / Product Management, preferably in food safety, veterinary, pharma or clinical diagnostics.
- Proficiency in SAP; SalesForce a plus.
Nice-to-haves
- Proficiency in French / Spanish would be highly regarded.
Benefits
- Variable annual bonus based on company, team, and individual performance.
