Sports & iGaming Marketing Executive - Aria

About the position

The Sports and iGaming Marketing Executive is responsible for building and maintaining relationships with cross-channel customers, ensuring a seamless and engaging gaming experience between MGM Resorts properties and BetMGM. The candidate focuses on driving customer acquisition and retention, increasing engagement, and enhancing the overall player experience. All duties are to be performed in accordance with MGM Resorts International policies, practices, and procedures. You will play a vital role in our mission to own the guest's experience and create WOW memories that they will carry with them far beyond their stay with us.

Responsibilities

• Develop and maintain strong relationships with high-value sports bettors, mobile gaming VIPs, and cross-channel players to ensure ongoing engagement and loyalty.
• Serve as a primary point of contact for BetMGM hosts and players, ensuring a seamless experience between mobile and land-based gaming platforms.
• Proactively identify and resolve any friction points customers may encounter when transitioning between BetMGM and casino properties, enhancing their overall experience.
• Utilize MGM Resorts and BetMGM CRM tools to drive cross-channel business, guiding casino players to mobile gaming and vice versa, while encouraging engagement with MGM Resorts properties.
• Provide training and ongoing support to property host teams on mobile gaming, sports betting, and BetMGM platforms to enhance cross-functional collaboration and service delivery.
• Analyze real-time data and reporting to identify high-value players, personalize interactions, and optimize strategies for customer retention and satisfaction.
• Collaborate closely with retail sportsbook teams to meet new high-value customers, address BetMGM-related questions or challenges, and deliver exceptional, exclusive experiences to VIP sports bettors.
• Ensure strict adherence to all MGM Resorts and BetMGM policies, gaming regulations, and responsible gaming initiatives.

Requirements

• Must be 21 years of age or older.
• Bachelor's Degree preferred.
• Must be able to work various shifts, including weekends and all holidays.
• Three (3) years of previous experience in a similar resort setting, Casino Marketing Industry preferred.
• Exceptional customer service and interpersonal skills to communicate effectively with all stakeholders.
• Able to travel domestically or internationally to meet existing customer base.

Benefits

• Health & Income Protection benefits (for eligible employees).
• Professional and personal development opportunities through employee programs and network groups.
• Free meals in our Aria employee dining room.
• Free parking on and off-shift at all MGM Resorts properties.
• Wellness incentive programs to help you stay healthy physically and mentally.
• Access to company hotel, food and beverage, retail, and entertainment discounts.