Sr. Analyst, Consumer Marketing Analytics

About the position

Join our dynamic and thriving footwear company as a Sr. Analyst, Consumer Marketing Analytics in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

Responsibilities

• Develop and deliver regular reporting on business performance and customer behavior related to customer type, loyalty/rewards, purchasing behavior and email engagement.
• Partner with marketing, product development, sales, finance and senior leadership, synthesizing analytical findings into clear, brand aligned recommendations to optimize revenue, marketing spend, product mix, and creative performance.
• Collaborate with CRM and loyalty teams to ensure the execution of growth strategies related to marketing automation, cohort/segmentation analysis, email, direct mail, SMS, etc.
• Collaborate with IT teams and Sr. Analyst, Marketing Database to integrate accurate data flows into our systems that power customer marketing reporting, including data auditing, testing and analysis.
• Build automated reports and self-service dashboards to surface campaign performance and audience insights for stakeholders; encourage adoption of self-service tools through training and continued advocacy around a data-driven culture.
• Determine proper test setup (including sample sizes, KPIs, statistical methods) for promotions and communications across email, direct mail and SMS, and analyze results to guide decision-making.

Requirements

• Bachelor's degree in Finance, Analytics, Statistics, Computer Science, or related field
• 5+ years of experience in customer analytics, web analytics, CRM, CDP, direct/digital marketing, or related disciplines
• Proven ability to extract, analyze and visualize data from complex customer databases
• Strong analytical skills with high attention to detail
• Proficiency in SQL, Python or R and experience with BI tools (e.g., Power BI, Tableau) to build dashboards and visualizations.
• Excellent communication and collaboration skills; ability to translate complex analyses into actionable recommendations for non-technical stakeholders.

Benefits

• 30% Associate Discount across Famous Footwear and Caleres brands
• Health benefits and PTO starting day one
• Access to earnings before payday
• Full access to onsite gym, Starbucks, Grab and Go Market, and free parking in downtown Clayton, MO