About the position
The Senior Analyst of Marketing Sciences will be a key member of the team, responsible for assisting the Director in researching and creating newer marketing science services, to drive enhanced marketing effectiveness and deeper insights of marketing performance. This position requires advanced knowledge in data science, besides marketing and data management. The Sr. Analyst must possess exceptional analytical skills, in addition to strategic thinking and problem-solving acumen. He / she must have a background in Data Science / Advanced Statistics or Operations Research, besides at least 5 years' experience in working in marketing / media performance analysis and optimization. An ideal candidate should have worked in an innovation focused role, at the cross-section of data science, marketing and technology.
Responsibilities
- Plays a key role in the marketing sciences team to understand and audit the existing performance analysis, modeling, scenario planning and optimization services
- Research on the state of the industry and assist in discovering advance capabilities among marketing science service providers, to identify gaps
- Investigate potential business need for such, or related, services among the internal teams
- Collaborate in ideation of newer models and services
- Contribute to managing the capability evaluation of eligible vendors, to identify and shortlist contenders for pilot projects
- Manage the project timeline and deliverables of innovation projects, besides summarizing findings in succinct presentations, suitable to senior management
- Partner with the Director to advance the marketing science practice, by evolving the marketing mix models and creating newer models by working with partner agencies
- Work closely with the modeling agencies to define the scope of new projects, set up the data collection process, audit input data, model results and create actionable insights
- Consistent exercise of independent judgment and discretion in matters of significance
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
- Other duties and responsibilities as assigned
Requirements
- Minimum 5 years of experience in marketing / media performance analysis, using appropriate modeling techniques
- Ideal candidate should possess advanced knowledge in data science, including linear, logistics, multinomial regressions, clustering, k-nearest neighbor (KNN), decision tree, gradient boosting, random forest etc.
- Hands on experience in marketing / media mix modeling would be highly preferred
- Extensive exposure in cross-channel marketing / media performance analysis, with in-depth knowledge on media tactics, buying processes and currencies, states of media data and the challenges
- Candidates with experience in design of experiments, to establish causal relationships between media strategies and intended outcomes, will be preferred
- A strategic thinker, with exceptional analytical acumen, in addition to problem-solving skills
- Creative innovator, trained in marketing, data science and data management, who could communicate succinctly the big picture, besides the 'why', and the 'how' and the 'when' for major projects
- Expert level experience with Excel & SQL
- Experience with R & Python preferred
Benefits
- An array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.
