Sr. Analyst, Marketing

About the position

Taco Bell is looking for a Marketing Analyst who comes to us as someone who is naturally curious with a passion for making data-driven decisions. Sitting as part of Marketing Insights & Analytics, this individual will be responsible for synthesizing insights on competitive performance to support cross-functional Marketing Teams in understanding the competitive landscape and making marketing decisions. This role provides a unique opportunity to impact long-term strategic marketing and business objectives.

Responsibilities

• Analyze consumer indicators and competitive results on ongoing basis (market share, trends, and drivers), synthesize and share insights across teams.
• Become familiar with the attributes of competitive products/LTOs and the strategies used to market them- and the reasons behind the customer response.
• Prepare quarterly category performance updates across financial performance and marketing perspectives.
• Support translation of data into insights identifying any actions needed.
• Collaborate regularly with cross-functional team members including Product Marketing & Brand Marketing with requests for deep dive analyses.
• Liaison for 3rd party data partnerships

Requirements

• BA or BS Degree; Marketing preferred.
• 1+ years work experience; experience in food service or CPG a plus.
• Results-oriented: you love transforming data into meaningful insights.
• Intellectually curious: you love to understand the 'why.'
• Critical thinker: you like to challenge the status quo.
• May not be a data expert but will need to be comfortable with quantitative analysis from a mid-high level.
• Highly proficient in Excel and PowerPoint.
• Exceptional project management and organizational skills, with ability to work independently and collaboratively.
• Strength in communication skills, with ability to partner well with other team members and the ability to discuss data in a simple/easy to understand manner.

Benefits

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and... honestly, too many good benefits to name