Sr. Analyst, Performance Marketing

About the position

The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.

Responsibilities

• Build and implement performance marketing strategy for theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids.
• Build and implement holistic, omni-platform audience data strategy inclusive of first-party, second-party, and third-party data.
• Build and implement auction bid, pacing, and optimization strategies to improve media performance.
• Monitor and track performance marketing budgets for testing, analytics, measurement and contingency.
• Monitor testing setup within ad platforms to ensure success of test campaigns.
• Monitor taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing.
• Interpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns.
• Work cross-functionally with multiple internal media and marketing teams as well as external media agency.
• Participate in day-to-day communication with media agency performance marketing activation teams.
• Support internal teams with ad hoc projects.
• Maintain knowledge of media technology, buying platforms and analytics tools.
• Maintain knowledge of performance marketing business processes.

Requirements

• Bachelor’s Degree or equivalent work experience.
• 5+ years in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction Buying.
• Experience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group).
• Excellent analytical skills.
• Excellent written and verbal communication skills.
• Well-organized, detailed-oriented individual.
• Understanding of ad technology ecosystem.
• Proficiency with Excel.
• Proven ability to work across multiple projects effectively that meet deadlines within a fast-paced environment.
• Knowledge of digital ad serving, tracking and implementation.
• Ability to work on-site in Burbank, in a hybrid capacity.

Nice-to-haves

• Experience working with cross functional teams.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package.
• Full range of medical, financial, and/or other benefits.