About the position
The Sr Brand Marketing Specialist is responsible for ensuring the successful execution of omni-channel marketing programs that support the brand strategy for select categories and customer cohorts, ultimately driving awareness, consideration, and conversion. This Team Member will report to the Manager, Brand Marketing, and will work closely with cross-functional partners in Merchandising, Analytics & Insights, CRM, Paid Media, and Store Operations, as well as with Vendor partners, to ensure timely program success. The ideal candidate will be an experienced and strategic thinker with a passion for brand marketing and a deep understanding of consumer behavior. They will also possess advanced project management and data-driven problem-solving skills, with experience developing trend-right and relevant marketing content, and a proven ability to analyze data and distill meaningful insights and actionable steps from the learnings.
Responsibilities
- Maintain brand positioning and standards across all assets and integrations.
- Create engaging content to drive brand awareness and engagement.
- Develop and execute strategic creative and messaging briefs for select brand programs.
- Collaborate with cross-functional teams to ensure brand consistency across all channels.
- Research competition and new initiatives in the arts & crafts industry.
- Partner with Merchandising to identify and compile big buys, seasonal trends, and key product attributes.
- Partner with Analytics & Insights team to gather key consumer insights.
- Monitor marketing channel owners and vendor partners to ensure campaign success.
- Edit assets and recommend creative revisions.
- Compile project inspiration, track project SKUs, and edit project instructions.
- Identify products for use in programs, projects, and imagery.
- Be responsible for timely delivery of the product to the correct partners.
- Initiate meetings with key partners and vendors as needed.
- Maintain and disseminate brand-level messaging calendar.
- Generate content for and implement email messaging for categories and stories.
- Gather and analyze campaign results and performance metrics.
- Prepare presentations to inform or update partners about programs and plans.
- Lead or assist in leading stretch assignments as needed.
- Provide guidance in the development and execution of other marketing tactics.
- Assist in the planning and execution of external events and activations.
Requirements
- Bachelor's degree or equivalent experience.
- 5+ years of marketing experience, preferably in the retail industry.
- Strong project management skills and ability to prioritize tasks in a fast-paced environment.
- Proficiency in Microsoft Office and Teams.
- Excellent written and verbal communication skills.
Nice-to-haves
- Prior retail marketing experience or agency background preferred.
- Experience in creative production and managing partnerships/experiences is a plus.
- Bachelor's degree in Marketing, Communications, or a related field.
Benefits
- Health insurance (medical, dental, and vision).
- Paid time off.
- Tuition assistance.
- Generous employee discounts.
