The Senior Director of Business Marketing will lead product and segment marketing teams to drive strategic marketing initiatives to meet revenue and client diversification goals. Serving as a member of the Marketing Leadership team, this role requires a visionary leader with a deep understanding of market dynamics, customer needs, competitive landscape, and product offerings and positioning strategies. This individual will lead a team responsible for the development and execution of multi-channel marketing programs that build brand position, drive demand generation, client engagement and retention, product marketing, and sales enablement. This leader will be instrumental in building brand awareness and engagement with health plans, benefit advisors, employers, and financial institutions. The ideal candidate has experience in acquisition and channel marketing in the financial services industry, keeps up with marketing technology changes, is passionate about data, and likes working in a collaborative, fast paced environment and is focused on driving business results. The Sr. Director will be responsible for developing the goals, metrics, and execution plan for their function and delivering timely results, developing and meeting their approved budget plan.