About the position
As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity. As Sr. Director of Growth Marketing, Acquisition, you’ll be a key leader fueling Calm’s growth engine and driving our mission to support global mental health. You will own strategy and execution across all paid acquisition channels, leading a high-performing in-house team across media buying, analytics, creative, and marketing operations.
Responsibilities
- Own Calm’s paid acquisition strategy and execution across digital and offline channels—including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms.
- Manage and mentor a team of media buyers, UA analytics, creative strategists, and marketing ops to ensure high performance and alignment to business goals.
- Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan.
- Lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan.
- Deliver regular performance updates and insights, channel outlooks, and growth recommendations to senior leadership.
- Own the marketing measurement framework, guiding roadmap evolution to drive incremental gains and robust attribution.
- Launch and scale incrementality experiments to refine strategy and increase channel efficiency.
- Analyze ad channel data to surface trends, identify opportunities, and drive optimizations in bidding, targeting, and creative.
- Drive a roadmap of continuous experimentation across channels to unlock new growth levers.
- Partner with Product and Engineering to optimize onboarding flows, landing pages, and conversion paths.
- Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts to ensure Calm maintains a competitive edge.
Requirements
- Deep channel expertise across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment.
- Proven track record of driving acquisition growth and ROAS across 8-figure budgets.
- Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking.
- Analytical mindset with a passion for data and the ability to turn insights into scalable action.
- Experienced in building and managing high-performing in-house teams.
- Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale.
- Strong communicator and collaborator with a track record of influencing cross-functional partners.
- Proficient in attribution platforms and technical marketing stack fundamentals.
- Highly organized, self-directed, and thrives in a fast-paced environment.
Nice-to-haves
- Experience with mobile app or subscription-based performance marketing.
Benefits
- Equity
- Comprehensive benefits
- 401k
- Flexible time off
