Sr. Manager, Lifecycle Marketing

About the position

You’ll be a key player in managing the end-to-end lifecycle for Aura’s digital wellbeing solutions for adults and kids, as well as supporting the VP of Customer Lifecycle on the broader Aura member strategy. This role requires a CLM guru with experience managing campaigns from ideation to post-launch. You will work closely with Product and other members of the Marketing org to drive the member experience and represent CLM as a strategic partner. This position is essential to the day-to-day operations of our marketing team and requires an individual who can execute in a fast-paced environment. You will directly contribute to the success of our rapidly growing business.

Responsibilities

• Own and optimize the lifecycle marketing strategy for Aura’s family product lines to acquire, activate, engage, retain, and re-engage users across multiple channels (email, push, in-app)
• Work with cross-functional teams on go-to-market and ongoing optimization of CLM campaigns for our family-focused online safety products.
• Partner closely with the VP of CLM on the long-term engagement strategy for our overarching Aura member base, focusing on increasing ROI through rapid testing and learning, and supporting OB/IB Sales on new initiatives.
• Help to refine customer journey maps and identify pits and peaks.
• Develop and execute personalized campaigns that drive product awareness and activation, and long-term user retention.
• Lead A/B and multivariate testing strategies to continuously optimize campaign performance across creative, messaging, channels, etc.
• Own the full scope of campaign set-up and execution: working to ensure our ESP has the data necessary, partnering with creative on campaign development, and coding/qa-ing/deploying campaigns.
• Become a Braze power user, ensuring we are using features to help improve processes, streamline testing, and increase ROI.
• Report on the success of campaigns to the broader marketing org, becoming the SME on the performance of CLM for your respective areas.
• Partner with Data and Data Eng to ensure accurate reporting and enhance customer data points.
• Partner with Product and other members of the Marketing org on go-to-market launches and ongoing campaign support.
• Partner with the broader CLM team on testing ideas and strategies that deliver on key KPIs.
• Partner with Sales on inbound marketing campaigns to support shared KPIs around ARPU and upsell/cross-sell.

Requirements

• 7+ years developing and managing email and in-app campaigns for a B2C-focused program.
• Hands-on experience with a CRM tool (from campaign creation to reporting). Braze experience is a plus.
• Experience working in a highly cross-functional environment managing different stakeholders and initiatives at once.
• Experience in subscription business models and metrics (LTV, churn, etc.) is a plus.
• Experience working on a smaller CLM team and partnering with Director-level+ on strategy and execution.
• Highly analytical with a deep understanding of A/B testing and a desire to own and dig into the data.
• Experience with more traditional marketing ops functions - QAing, troubleshooting, data integrations, etc.
• Excellent writing and communication skills.
• The ability to work with a remote team is paramount.

Benefits

• Competitive pay
• Generous health and wellness benefits
• Retirement savings plans
• Parental leave
• Hybrid work model