About the position
We are seeking a dynamic and results-driven Pro Product Marketing Sr. Manager to join our Pro Marketing team. This individual will play a critical role in leading upstream product management for our HCP and Salon (Hair + Skin) categories, from ideation through to product launch. The ideal candidate will have experience in product marketing, go-to-market strategy, gifting planning, loyalty program and collaborating across teams to drive business growth. The candidate will be a strong communicator who is creative, detail-oriented and demonstrates solid project management skills. The selected candidate will have proven experience leading product launches, product education and the creative development process with designers and copywriters, and is comfortable in a fast-paced start-up environment. As a member of the Professional Marketing team, this position will report to the Senior Director of Professional Marketing and will closely collaborate with the Professional Marketing, Brand, Product Development teams, the VP of Sales Director, HCP sales team, Salon Direct, Salon sales team, Creative team and other key cross-functional teams. The selected candidate has proven professional upstream marketing experience with products or treatments sold by physicians in the medical aesthetics or medical device industry. Experience working with Dermatologists and/or Estheticians is a plus.
Responsibilities
- Lead the end-to-end product management process for new products in the Hair & Skin professional (HCP & Salon) categories.
- Collaborate with cross-functional teams (R&D, design, packaging, etc.) to bring innovative products to market, ensuring they align with brand strategy and customer needs.
- Launch and manage a loyalty program (HCP + Salon) for accounts.
- Conduct market research and analyze customer insights to identify new opportunities for product development.
- Develop and implement strategic go-to-market plans for new product launches, ensuring standardization and consistency across all channels and touch points.
- Work closely with product development, brand, sales, digital, and creative teams to create compelling product messaging and launch campaigns that drive awareness and sales.
- Plan and execute special gifting programs, including holiday gift with purchase (GWP), gifting, and swag initiatives.
- Proactively identify opportunities to streamline internal processes and implement solutions to enhance efficiency and optimize workflows across product marketing and Pro Marketing team.
- Partner with the Pro Paid Media team to ensure product oversight across paid advertising campaigns.
- Provide insights into product positioning, messaging, and visual content that aligns with marketing objectives and drives engagement.
- Serve as the primary point of contact for product education across the Pro organization.
- Work with the clinical/med affairs team to develop and deliver educational materials and resources that empower sales teams, and customers to effectively communicate product benefits and features.
- Manage material uploads to Nutrafol provider resource website.
- Stay informed on industry trends, incorporating best practices in Nutrafol materials and updating teams accordingly.
- Develop and maintain strong cross-functional stakeholder relationships with the following teams: Professional Marketing, HCP and Salon Sales, Creative, Brand, Clinical & Medical Affairs, PR, Product Development, Operations, Supply Chain, and Regulatory.
- Provide timely reporting to measure KPIs, campaign and program effectiveness to guide future strategies and initiatives.
- Manage budgeting and invoicing for marketing materials.
- Support departmental leadership in annual strategic planning and budgeting.
Requirements
- Bachelor’s degree in Marketing, Business, English, Communications, or related field preferred.
- Minimum 5 years of professional upstream marketing experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S.
- Proven experience executing marketing launches and leading Go to Market and creative development process including design and copy feedback/direction.
- Strong project management skills with the ability to manage multiple tasks and deadlines.
- Experience in creating and executing GWP, gifting, and swag programs.
- Strong analytical and problem-solving skills with the ability to optimize processes.
- Excellent written, communication, and interpersonal skills. Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers, executives, vendors, etc.).
- Experience managing a budget and invoicing.
- Excellent organizational skills and proven ability to manage multiple projects, coordinate programs, managing through ambiguity to execution.
- Experience working cross-functionally with sales, creative, product development, medical affairs, etc.
- Adaptable team player comfortable in an agile environment who can evolve, pivot, and pitch in as needed.
Nice-to-haves
- Experience working with Dermatologists and/or Estheticians.
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
