About the position
The Sr. Manager, Trade Marketing will play a lead role in developing our consumer marketing strategy for the retail and on-premise channels, across JUSTIN Vineyards & Winery, Landmark Vineyards, and Lewis Cellars. This role will work cross-functionally with the brand and sales teams to strategize, plan and execute annual trade marketing programs including POS, shopper marketing, couponing, trade shows, tasting events and ecommerce. This position will report to the Director of Marketing and will manage the Trade Marketing team, while maintaining strong cross-functional relationships with the brand marketing and sales team. This position will be based at our West Los Angeles/Paso Robles or Sonoma, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
Responsibilities
- Partner with brand marketing and sales team to define and author annual trade marketing plans for retail and on-premise channels.
- Lead creative development and strategic planning for point-of-sale materials.
- Collaborate with sales team to identify key needs by market, retailer and channel.
- Oversee development of all materials from ideation to execution and post-campaign measurement.
- Manage relationship with inventory vendor to ensure proper management and quality standards.
- Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team.
- Lead development of all branded merchandise for sales and distributor reps.
- Lead couponing strategy leveraging historical data to develop competitive programs.
- Identify and execute shopper marketing tactics that support key account partners.
- Advise senior leadership on trade marketing strategy, retail trends, and promotional effectiveness.
- Act as lead liaison between the sales team and brand teams to identify new opportunities.
- Oversee annual calendar of trade events and budget spend.
- Collaborate with category development team to build and deliver customer presentations.
- Collaborate with E-commerce team to develop marketing content and promotional strategies.
Requirements
- BA in marketing or related field preferred.
- 7+ years of experience in trade marketing or shopper marketing within a CPG environment required.
- 1-2 years prior experience managing direct reports or cross functional teams.
- Proven success working with a distributor network and knowledge of 3-tier system highly preferred.
- At least 3+ years of wine or other beverage alcohol experience strongly preferred.
- Solid understanding of the retail and on-premise marketing landscape, both in-store and online required.
- Strategic thinking, ability to lead annual planning to implementation and ongoing optimization.
- Excellent communication skills and cross-functional project management.
- Strong analytical skills with a desire to work with syndicated and internal data systems.
- Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment.
- Exceptional sense of urgency, with strong aptitude for learning and problem-solving.
- Advanced Excel and MS PowerPoint skills required.
Benefits
- Access to top-notch medical coverage, comprehensive vision and dental plans.
- 401k with match eligibility.
- 24/7 online physician consultations.
- Virtual mental health resources.
- Life coaching.
- Engaging employee community groups.
- Cash rewards for healthy habits and fitness reimbursements.
- Library of on-demand fitness videos.
- Clear paths for career progression and internal mobility.
- Extensive resources for learning and development.
- Company-wide mentorship program.
- Training that empowers employees to drive positive change.
- Opportunities to allocate company-provided funds to charities.
