Sr. Marketing & Communication Specialist

About the position

The Senior Marketing & Communication Specialist will play a crucial role in developing and executing effective divisional marketing strategies. This position involves coordinating and contributing to multi-faceted marketing and communications programs that support product launches and market development initiatives. The specialist will create high-quality content across various channels, support the organization of industry events and tradeshows, and maintain brand identity through consistent messaging. Additionally, the role includes developing a comprehensive social media strategy and serving as a point of contact with agencies and freelancers.

Responsibilities

• Collaborate with marketing team to develop and execute effective divisional marketing strategies.
• Coordinate and contribute to multi-faceted marketing and communications programs, supporting product launches and market development initiatives in collaboration with marketing, business units and divisional management.
• Create high-quality content across various channels including website, social, email and marketing collateral.
• Support in the organization of industry events and tradeshow including concept development, logistical coordination, material preparation, promotional activities, etc. to ensure seamless execution.
• Maintain and enhance brand identity through consistent messaging and creative content across all communications.
• Develop and execute a comprehensive social media strategy to support key strategies, including monitoring and evaluating performance for optimization.
• Support the creation of compelling content and marketing tools including messaging, photo and video, brochures and flyers, point-of-sale materials, and digital content.
• Serve as point of contact with agencies and freelancers. Support the management of public relations activities.
• Drive day-to-day collaboration with sales, engineering and product management teams.
• Lead contractor loyalty program with emphasis on continuous improvement of program and system optimization.

Requirements

• Bachelor's degree in marketing, Communication or an associate degree in marketing communication with 5+ years of experience.
• 3 to 6 years of relevant work experience with a proven track record in developing and executing successful marketing strategies and campaigns.
• Excellent verbal and written communication skills with the ability to present ideas effectively.
• Proficient in Adobe Creative Suite (InDesign, Photoshop) with additional products a plus.
• Proficient in digital marketing tools and platforms including email marketing and social media.
• Experience with design and management of trade shows a plus.
• Excellent organizational skills, attention to detail, and time management skills with a proven track record of meeting deadlines.
• Strong analytical and problem-solving skills.

Benefits

• Pay $68k-80K
• Medical, dental and vision insurance
• 401(K) with 4% company match
• Tuition reimbursement
• Hybrid Schedule
• Generous paid time off (PTO), plus 11 holidays per calendar year.