Sr. Marketing Communications & Brand Manager

About the position

Chase Corporation is seeking a Senior Marketing Communications & Brand Manager to lead the development and execution of strategic brand and communications initiatives that support the company's growth across electronic chemicals and building & construction markets. This role is critical to establishing a compelling brand narrative, building brand awareness and advancing Chase's presence in existing and new market segments. Reporting to the Vice President of Marketing & Product Development, the role will oversee brand development, integrated communications planning, content strategy, and vendor management, while ensuring alignment with product marketing, R&D, and executive priorities.

Responsibilities

• Define and evolve brand identity to strengthen industry awareness and credibility.
• Develop, maintain, and enforce brand guidelines to ensure consistency across all channels and touchpoints.
• Analyze market performance and audience feedback to refine messaging and positioning strategies.
• Lead the execution of demand generation, eCommerce programs, campaign planning, and tradeshow strategy.
• Build and execute integrated, cross-channel communication plans across print, digital, PR, internal education, and events.
• Collaborate with Marketing & Product Development team to craft compelling messaging that supports lead generation and sales enablement.
• Align with R&D, product development, pricing, and leadership teams to ensure messaging reflects customer needs and business goals.
• Develop and manage an external communications plan, updating as business needs evolve.
• Own and manage the marketing content calendar, aligned with commercialization milestones and product launches.
• Oversee development of brochures, case studies, presentations, videos, and digital content in partnership with internal and external teams.
• Track, analyze, and report on marketing performance metrics across channels; produce quarterly communications dashboards.
• Manage external vendors and creative partners to deliver high-quality work on time and within budget.
• Lead budget planning and ROI analysis, ensuring resources are prioritized for initiatives with the highest strategic value.

Requirements

• 7+ years of experience in marketing communications, brand, or product marketing in a B2B setting, ideally within the chemical industry.
• Demonstrated success in executing & measuring integrated marketing campaigns across digital and traditional media.
• Strong ability to simplify and translate complex technical concepts into engaging, customer-focused messaging.
• Proficiency in marketing technology platforms (CRM, marketing automation, analytics, Adobe Creative Suite).
• Exceptional project management, communication, and storytelling skills.

Nice-to-haves

• Advanced degree preferred.