About the position
Curaleaf is seeking a dynamic Sr Marketing Manager to lead omni-channel retail initiatives and brand strategies across the rapidly evolving cannabis market. This role is responsible for creating and executing multi-channel campaigns that drive awareness, ensure regulatory compliance, and elevate Curaleaf's retail and product positioning. By collaborating with cross-functional teams and leveraging data insights, the Senior Marketing Manager will lead retail teams, refine tactical approaches to strengthen brand loyalty, create cost-effective campaigns, grow market share, and enhance customer experiences. If you are passionate about shaping the future of cannabis marketing, driving brand growth, and crafting impactful customer experiences, we encourage you to apply for this Senior Marketing Manager role at Curaleaf.
Responsibilities
- Design and implement state-wide marketing communications plans that align with Curaleaf's brand voice and business objectives.
- Oversee integrated campaigns, including digital, social media, email, print, and in-store promotions, to drive consistent customer engagement.
- Ensure all marketing initiatives adhere to state specific cannabis laws and regulations, collaborating closely with compliance and legal teams to maintain compliance and uphold brand integrity.
- Partner with sales, operations, product development, and retail teams to create cohesive messaging and seamless customer experiences.
- Coordinate with external agencies, designers, and copywriters to produce high-quality, on-brand assets and materials.
- Leverage market research, consumer insights, and campaign analytics to iterate and refine marketing tactics.
- Strong analytical skills to make data informed decisions and test marketing strategies across omni-channel campaigns.
- Experience with marketing automation tools and leading conversion driven automation drip campaigns.
- Track and report on key performance indicators (KPIs) such as customer acquisition, retention, and brand sentiment.
- Develop compelling brand narratives and content strategies that highlight product benefits, address consumer needs, and position Curaleaf as a trusted leader in the cannabis market.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 8+ years of professional experience in marketing, preferably in the retail, healthcare, or regulated industries.
- 3+ years of professional experience managing cross-functional work teams.
- Familiarity with Arizona, Nevada, Utah, Illinois, Ohio, Missouri and North Dakota cannabis regulations or a willingness to quickly learn and adapt communications strategies to remain compliant.
- Proficiency with marketing tools such as CRM platforms, analytics dashboards, and project management software.
- Strong command of digital marketing channels (social media, email, paid advertising, content management).
- Experience with Dutchie and/or Sweed is a plus.
- Excellent verbal and written communication skills, with the ability to translate insights and strategies into compelling storytelling.
- Demonstrated history of building effective partnerships with cross-functional teams.
- Experience working at matrixed organizations and publicly traded, highly regulated industries.
- Comfortable interpreting data to inform decisions, identify trends, and optimize campaigns for maximum impact and ROI.
- Able to thrive in a fast-paced, evolving environment, taking initiative to solve challenges and seize opportunities.
- Cannabis experience is a plus.
Benefits
- Career Growth Opportunities
- Competitive Pay and Benefits (Health, Dental Vision)
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/AD&D Insurance, Short & Long-Term Disability
- Community Involvement Initiatives
- Employee Referral Bonuses and Product Discounts
