About the position
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! As a Sr Product Marketing Manager you will drive the strategy, business models and business results for one of our several strategic and industry defining products like Satellite coverage, handset insurance etc. As the product P&L owner, you'll lead the products through the lifecycle from inception to EOL, defining the vision, strategy, value props, monetization approach, positioning and marketing plans. You will partner with our insights, product, GTM, SMB and sales teams to bring these products and experiences to market while also being the marketing lead for all our channels (retail, digital, care, direct selling). The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. To be successful in this role, you will be a strategic thought leader with a growth mindset. You will act as a consumer advocate and will have strong business and analytical acumen, understanding of industry landscape, consumer insights & drivers, and ability to deal with uncertainty while building concepts and value props from scratch. You will have a knack for partnering with cross-functional teams, building new business models and have strong analytical, writing and presentation skills. You will work with channel partners to empower them and ensure they have the rights products, digital purchase flows, sales tools & pitches, performance data etc to be able to sell your product with confidence and achieve targets. You will be well rounded, with consumer marketing and technical acumen and will always prioritize customers benefits and experiences. Your tenacious approach to taking smart risks, trying new things, and iterating will help us deliver on our goals with start-up speed. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.
Responsibilities
- Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs.
- Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props.
- Engage with product, technical and other teams on validating feasibility.
- Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
- Collaborate to build effective sales tools, training materials, selling pitches, FAQS, rep compensation plans etc that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
- Partner with digital, base and vendor teams to develop end 2 end customer journeys.
- Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders and performance manage the channels.
- Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins.
- Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies.
- Also responsible for other Duties/Projects as assigned by business management as needed.
Requirements
- Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
- 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
- Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
- Consumer Segmentation & Insights: A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus. The ability to use consumer insights to develop segment-specific solutions and compelling value propositions to solve customer pain points (Required)
- Customer Experience Management: Extensive customer interaction experience and customer success storytelling (Required)
- Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
- Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
- UX& Digital Flows: Experience working on UX, designs and digital flows (Required)
- Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products. (Preferred)
- Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life. (Preferred)
- Channel Management: Deep understanding of how retail and assisted channels operate and how to drive performance in the same (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Nice-to-haves
- Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products.
- Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life.
- Channel Management: Deep understanding of how retail and assisted channels operate and how to drive performance in the same.
Benefits
- Medical, dental and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants
- Employee stock purchase plan
- Paid time off and up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
