About the position
CCC Intelligent Solutions Inc. (CCC) is a leading cloud platform for the multi-trillion-dollar insurance economy, creating intelligent experiences for insurers, repairers, automakers, part suppliers, and more. At CCC, we’re making life just work by empowering more than 35,000 businesses with industry-leading technology to get drivers back on the road and to health quickly and seamlessly. We’re pushing boundaries with innovative AI solutions that simplify and enhance the claims and repair journey. Through purposeful innovation and the strength of its connections, CCC technologies empower the people and industry relied upon to keep lives moving forward when it matters most. We are looking for a detail-oriented and technically proficient Sr Salesforce Marketing Cloud Account Engagement (Pardot) Analyst to join our Enterprise IT team. This role will be responsible for the day-to-day management, optimization, and reporting of our Pardot (MCAE) platform, supporting lead generation, nurturing, and engagement strategies aligned with overall business goals.
Responsibilities
- Administer and optimize the Salesforce Pardot (MCAE) platform, including account settings, business units, user roles, scoring/grading models, and email authentication protocols.
- Design, build, and maintain automated lead nurturing programs using Engagement Studio, aligned to various stages of the buyer journey.
- Develop and manage Pardot assets including forms, form handlers, landing pages, dynamic content, and custom redirects.
- Create and manage dynamic and static segmentation lists to support targeted marketing initiatives and campaign execution.
- Build and design email marketing campaigns; conduct quality assurance to ensure optimal rendering across platforms and devices.
- Maintain data quality through routine hygiene practices, including duplicate management, bounce handling, opt-out tracking, and prospect cleanup.
- Ensure effective integration and synchronization between Pardot and Salesforce CRM, resolving sync errors.
- Configure and refine lead scoring and grading models in partnership with Sales and Marketing stakeholders to improve lead qualification.
- Customize and set up marketing funnels, segmentation logic, and dashboards to support campaign performance and reporting needs.
- Generate actionable insights by leveraging Pardot reports, Salesforce dashboards, and B2B Marketing Analytics (B2BMA).
- Participate in the planning and implementation of campaign attribution models, lifecycle tracking, and strategic workflows to support cross-departmental marketing goals.
- Translate business requirements into scalable, automated technical designs across Pardot and Salesforce platforms.
- Perform Salesforce admin functions as needed to support marketing workflows (e.g., custom fields, flows, validation rules).
- Stay current on Salesforce and Pardot product releases; identify and implement enhancements, including Einstein features, and new automation capabilities.
- Collaborate cross-functionally with teams including Marketing, Sales Operations, and IT to align platform use with broader business goals.
- Maintain internal documentation, platform governance materials, and contribute to user training and adoption initiatives.
- Integrate new tools with Pardot as needed to meet evolving marketing requirements, and manage the existing software stack (e.g., Oktopost, Cvent, 6sense, GoToWebinar, etc.).
Requirements
- 4+ years of hands-on experience managing Salesforce Pardot (MCAE), including platform configuration and campaign execution.
- Strong understanding of lead lifecycle management, including lead scoring, grading, segmentation, and campaign attribution.
- Proficient in developing Pardot assets and automation rules, including Engagement Studio programs and segmentation strategies.
- Familiarity with Salesforce CRM, Pardot-Salesforce sync architecture, and B2B Marketing Analytics (B2BMA).
- Proven experience maintaining data hygiene, compliance with GDPR, CAN-SPAM, and other data privacy regulations.
- Analytical mindset with experience generating and interpreting insights using Pardot and Salesforce dashboards.
- Strong communication, problem-solving, and documentation skills with a collaborative approach to cross-functional initiatives.
- Bachelor's degree in Marketing, Information Systems, or a related field (or equivalent experience).
Nice-to-haves
- Salesforce Certifications preferred: Marketing Cloud Administrator, Marketing Cloud Consultant, Marketing Cloud Developer, Salesforce Administrator.
- Experience integrating and managing Oktopost, Cvent, 6sense, GoToWebinar, etc.
Benefits
- 401K Match
- Paid time off
- Annual Incentive Plan
- Performance Bonus
- Comprehensive health insurance
- Adoption Assistance
- Tuition Reimbursement
- Wellness Programs
- Stock Purchase Plan options
- Employee Resource Groups
