Directs a comprehensive product strategy from product conception and definition through end of life. Functions as a central resource with design, process, manufacturing, quality, test, marketing, and distribution as the product(s) and/or product line(s) move through their lifecycle. Formulates and executes long-term roadmaps for cost/profit control. Promotes use of new technologies and industry-leading trends. Directs those involved in the design, modification, and evaluation of all phases of a specific product or group of products. Involvement lasts throughout all stages of a product's lifecycle including modifications, upgrades, and maintenance of the product or product line. This is an office based position with the preferred location of San Diego, CA, but the onsite location of Santa Clara, CA can also be considered.